How to Measure Outreach

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November 9, 2007 – 8:32 pm

From the Marketing & Online Communities Conference-

Digital Strategy requires an innovative approach to measurement. This is what David Dunne of Edelman had to share:

Old Today Future
- Impressions
- Awareness
- Video views
- Media placements
- Site traffic
- Time spent
- Page views
- Repeat visits
- Open rates (email)
- Click through rates
- Registration
- SEO
- Downloads
- Share of conversation
- Frequency of mentions
- Participation of brand in forums
- Ratings and reviews of products
- Return on Involvement
- Conversation evolution

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