Tubemogul Offers Distribution, Metrics for Digital Marketers

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By Mallory Dash

Every new technological solution brings with it new challenges. This is certainly the case where online video is concerned. Sites like YouTube make it easy to post and share video content, but measuring the impact and reach of those videos can be difficult for marketers.

Tubemogul, a new service that handles the distribution and measurables of online video content, offers a solution. Already boasting blue-chip clients like CBS Interactive and Vuguru, Michael Eisner’s new production company, Tubemogul centralizes online video distribution and offers analytics services that show the popularity of videos across a number of different sites.

Instead of having to load videos onto individual sites, users simply upload their videos onto Tubemogul, which distributes the videos onto as many as 13 other sites. Tubemogul then monitors the hits, comments, feedback and distribution of the videos, and provides comprehensive reports that can be exported to Excel, sent by email, or embedded on any website.

The information Tubemogul offers is ideal for digital marketers who want to track the viability of their content for several purposes:

• Increased Visibility - By providing distribution to a broad range of websites, Tubemogul offers users greater and more balanced exposure.
• Campaign Management - Access to Tubemogul’s metrics can give marketers measurable insights into which videos work, and which do not.
• Advertising - Concrete statistics will make it easier for marketers to secure online advertising deals.

Visibility beyond YouTube

Users can have their videos posted on up to 13 different sites, including Google Video, Crackle, and Youtube, provided that they have accounts with each of site.

Measurables - about you and your competitors

Besides giving users the numbers on their own videos, Tubemogul also allows members to track success of other campaigns. This can help users better understand the space in which a video operates, leading to more targeted campaigns. Tubemogul’s metrics also can aid more meaningful online advertising campaigns, as well. For marketers, obtaining the specific metrics for their own campaigns will make it much easier to garner advertising support from better and more targeted ads.

Pricing

Perhaps the most attractive feature of the service is their business model - their free product package offers 150 video deployments a month along with cross-site analytics, chart-making capabilities, and basic data export. Premium accounts offer priority customer service, statistics on viewership demographics and demographics, as well as the ability to track multiple campaigns at once. The Platinum edition offers buzz-tracking and competitive intelligence.

Tubemogul could be a valuable resource for digital marketers who use video as part of any campaign - it provides the statistical backbone that marketers need to drive their campaigns. The site just secured $1.5 million in Series A funding, so look for them to start expanding their reach and adding more services.