Around the Web from Sin City

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By Matt Clark

Hey Guys, I know we’ve been out of it for a while. I’m currently in Vegas at the World Series of Poker for a client and got held up. I’ll look to see if I can find some interesting posts while I’m out here, but in the meantime I wanted to pass along some interesting stuff I’ve been seeing this week:

• comScore just brought M:Metrics for $44.3 million and the issuance of approximately 50,000. This will allow comScore will increase the size of the metered panel and will offer measurement of combined Internet usage across both PC and mobile-based online access platforms. I would start looking into comScore to help measure digital traffic. Although it’s expensive, they are clearly willing to invest in R&D and expand its offering.

• Playboy just hired Dan Smith as Senior Vice President, Marketing for its digital media group. According to AdWeek, Smith will be responsible for marketing Playboy’s premium products as well as stewardship of the overall brand across digital and mobile channels. Since playboy launched its digital efforts in 2005, it has sold some 1.7 million digital issues and has saved $1.2 million from lower manufacturing, distribution, paper and postal costs. Check out Zino, they have helped move Playboy and other larger magazine publications digital.

• A press release from InsightExpress announced the expansion of its Digital Media Measurement team. InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media, has expanded its Digital Media Measurement team. InsightExpress, like comScore, uses consumer surveys to measure the impact of company’s digital efforts.

• According to TechCrunch, Pinch Media is building tools for iPhone and iPod touch developers. One of the main offerings is a product called Pinch Analytics. Pinch Analytics tracks iPhone application’s unique vistors and active users. This should help justify mobile marketing costs to clients. Pinch Analytics, which is free, will help measure the success of mobile marketing application with metrics showing how much time users spend on the app and where they are located geographically.

Thanks all for now from Sin City. ..