SubscribeWhat Marketers Want - Size vs Stamina
February 13, 2009 – 10:32 am
By: Matt Clark
As reported by TechCrunch and every other technology/social media/marketing/consumer Web site in the world— comScore recently released their stats for 2008.
Facebook has beat up, made fun of, and taken the lunch money of every social networking Web site in the world. With 221 million members, they are only 4.5 million users behind Blogger.com for the number one social media Web site when measured by total unique visitors worldwide.
But if you look closer (thank you TechCrunch) number of users doesn’t mean value. MySpace still has more US unique visitors per month. MySpace also has better user engagement. Users spend 226 minutes/month on MySpace, compared to just 176 minutes/month on Facebook.
Yea but Facebook will catch up and pass them with that too, Matt.
No. No. MySpace saw the number of minutes each U.S. user spent on the site per month grow 15% compared to a 4% growth for Facebook.
MySpace is marketer friendly and has a track record of success. Meanwhile companies continue to spend $4k on Facebook apps that flop. I might enjoy Facebook more, but for clients, MySpace is the right recommendation.
On a side note, Facebook placed the market value of its privately held shares at $3.7 billion, according to a transcript of a court hearing held June and released Wednesday. The amount translates into $8.88 per share. Damn it…
3 Responses to “What Marketers Want - Size vs Stamina”
Good point from Jessica-Fletcher.com: I think that if utilized properly, Myspace could be very valuable for clients. This is where it gets tricky – are people looking for products and companies perusing MySpace, or are tweens and teens spending hours on MySpace chatting with their friends? How many friends does each brand have vs. personal profile? It would be interesting to compare fan pages on MySpace and Facebook and see if there is any astounding differences.
By Matt Clark on Feb 13, 2009
My counter point: Its not about just friends. Its about engagement. I can friend Bart Simpson, but if I never go to his page, leave a comment, view a video, or share it with a friend — its all for nothing.
I don’t see any real engagement on Facebook outside of the 5% of Apps that are successful.
By Matt Clark on Feb 13, 2009
No. No. MySpace saw the number of minutes each U.S. user spent on the site per month grow 15% compared to a 4% growth for Facebook.
By Timothy on Feb 23, 2009