Live from Your Computer… It’s Saturday Night! (Or, How Facebook Can’t Sit Still)

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by Mallory Dash

So I was sitting in a little pizza shop on Broadway yesterday before a meeting. Whilst chomping away on my veggie/olive slice, I was scanning my Twitterberry feed, and saw tweet after tweet on OMGNEWFACEBOOKLIVEFEEDNEWPAGESOMGWTF. Intrigued… I read this post on Mashable on my Blackberry’s tiny screen, trackballing away…

Wait wait wait. Are you for real? Another Facebook revamp? Not only that- but an adjustment that will just further feed my ADD/information addiction, as evidenced by my (extremely interesting) story above. I’m not sure why I would to know about a high school acquaintance’s latest order off SeamlessWeb, but gosh darn it, girl’s gotta stay updated! (On that note… I’m totally gonna order some sushi after this…)

But I digress. The name of the game now is REAL TIME. Facebook’s definitely got Twitter envy, and is turning itself into a one-stop shop for publishing and sharing information with friends.

Besides the changes to the home page, I’m also wondering how the changes to Fan pages will affect marketing efforts on the ‘book. This will definitely pose more work to those marketers charged with maintaining a client’s page’s newly-added Status feature, but I think this will make Facebook a much more attractive option for businesses who want to engage more efficiently with their audience. Not to mention, social media mega-presences Peter Shankman and the Scobes will definitely enjoy the ability to have inordinate numbers of friends wannabe fanboys.

For more info and a great look at the Facebook/Twitter connectivity race, check out Sarah Lacy’s article for BusinessWeek here.

And as a parting note… enjoy this news from The King of Pop…

Deuces!