10 Things I Think, I Think About Social Media

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By: Matt Clark

I had to work on NFL Draft Saturday.  I was in the office during my favorite time of the year.  It was horrible.  My boss was nice enough to buy me a pizza, but that didn’t help take away the pain of not celebrating the Jets draft of Mark Sanchez with 100 other drunk Jets fans.

During the day I was reading updates from SI.com columnist and legend, Peter King.  Peter King writes an NFL column every Monday and close with “things I think, I think.”  In honor of Peter King, I created 10 things I think I think about Facebook and social media.

Now for 10 social media things I Think, I Think:

I think homepage-sponsored stories (aka - ads on your Facebook news feed) cost a minimum of $50,000 with an average CPM of $10 with an up-sell cost if you want targeted demographics.

I think I am more influenced by my brother joining a Bart Simpson fan club or my friend Ben receiving a movie gift over a direct ad. It adds third party creditability from a trusted source.

I think I’ve heard that it can cost $150,000 for a sponsored page.  This is not a brand page that we have been talking about, but a true branded page (like MySpace).

I think creating groups and fan pages gives brands a direct link into the Facebook community as participants, not outside advertisers. That’s what consumers want, to participate with and experience a brand, not be sold on it or talked to by it.

I think everyone HAS to read faberNovel Consulting presentation on Social network websites best practices from leading services.  This goes over who and how you want to target an audience will determine what social networking website is best for your needs. Check it here.

I think Facebook pages are only useful for existing brands (ie. Bart Simpson).

I think Facebook pages for new brands are useless without a Facebook application.

I think this is a great post to check out how to measure Facebook App.

I think Facebooks new metric for measuring engagement on its applications from daily to monthly usage will help developers focus on “longer-term engagement” and show them “the number of users who visit [their] application over a longer time frame than just one day.” This should help marketers justify FaceBook App initiatives.  Check out the site here and a full example of the metric tools here.

I think we should all look into Clearspring ConnectedAd Program.  This might enable Zookz to reach audiences using 80+ social web sites, while taking advantage of the deeper notification, messaging, and feed functionality offered by social network platforms such as Facebook and MySpace. So we have a Zookz Widget on these sites instead of just pages….

I hope you find this helpful….  GO JETS!