Archive for the ‘Ads’ Category
Thursday, September 11th, 2008
By: Matt Clark
Get on the Facebook video bandwagon now. I’m just saying…
As reported by Silicon Alley Insider, this week CBS announced that it’s feeding TV content to Facebook, MySpace and Google homepages. Althought other stations already have deals with social networking pages, CBS will not require users to leave their ...
Posted in Ads, Digital Marketing, Facebook, News, Social Networking, Web Video | No Comments »
Wednesday, August 27th, 2008
By: Matt Clark
So Facebook is apparently raking in $90 million with their new advertising platform launched just under a year ago. Homepage sponsored stories (aka - ads on your Facebook news feed) cost a minimum of $50,000 with an average CPM of $10 with an up-sell cost if you ...
Posted in Ads, Branding, Communities, Facebook, Social Media, Social Networking, Strategy, Uncategorized | No Comments »
Wednesday, August 6th, 2008
By Matt Clark
USA Today published some great stats yesterday, in a piece by David Lieberman on ad spending shifting to direct marketing. Lieberman focused subscriptions and ad dollars dropping, causing print publications to raise their prices. But inside the article was some great information on digital marketing that we ...
Posted in Ads, Digital Marketing, News, Uncategorized | 1 Comment »
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Digital Marketing, Facebook, Social Media | No Comments »
Wednesday, March 19th, 2008
By Mallory Dash
Hulu, which officially launched last week, has sparked a lot of conversation about the future of online video distribution and the quality of content that is now available to viewers. While the site and its content alone show a lot of promise, there is a new discussion taking ...
Posted in Ads, Branding, Digital Marketing, Web Video | No Comments »
Wednesday, March 12th, 2008
By Mallory Dash (with John Cantwell)
It's no secret that the major broadcast networks want to get a big piece of online digital media revenue for themselves. But two recent projects show that they still have a long way to go.
NBC added Quarterlife, the made-for-Internet series, to its primetime schedule. The ...
Posted in Ads, Branding, Digital Marketing, Strategy, Web Video | 1 Comment »
Tuesday, February 19th, 2008
By Mallory Dash
AdCamo, a new online advertising tool launched in beta last week, allows publishers to generate ad revenue by monetizing their sites' backgrounds with sponsored backgrounds and matching banner ads.
Mega sites like MySpace and Perez Hilton have long made money off of sponsored background ads. AdCamo allows smaller ...
Posted in Ads, Digital Marketing, Reviews | No Comments »
Monday, February 11th, 2008
By John Cantwell
As has been widely reported today, Yahoo! officially rejected Microsoft's initial takeover bid of $42 billion, saying it undervalues Yahoo!
Yahoo! CEO Jerry Yang detailed the reasons behind Yahoo! managements' decision in a company-wide email that was subsequently published in The Wall Street Journal. He points out several facts ...
Posted in Ads, Digital Marketing | No Comments »
Tuesday, February 5th, 2008
By Mallory Dash
Every new technological solution brings with it new challenges. This is certainly the case where online video is concerned. Sites like YouTube make it easy to post and share video content, but measuring the impact and reach of those videos can be difficult for marketers.
Tubemogul, a new service ...
Posted in Ads, Digital Marketing, Reviews | No Comments »
Friday, January 25th, 2008
By Matt Clark
Web 2.0 NY will take place next Thursday, January 31, at Fordham's Lincoln Center campus in Manhattan. The one-day event will focus on monetizing opportunities behind Web 2.0. The keynote speaker, Josh Macht of Harvard Business Digital, will talk about why Madison Ave needs Web 2.0.
Interesting ...
Posted in Ads, Events, News | No Comments »
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