Archive for the ‘Ads’ Category
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Case Studies, Digital Marketing, Facebook, Social Media | No Comments »
Wednesday, March 19th, 2008
By Mallory Dash
Hulu, which officially launched last week, has sparked a lot of conversation about the future of online video distribution and the quality of content that is now available to viewers. While the site and its content alone show a lot of promise, there is a new discussion taking ...
Posted in Ads, Branding, Digital Marketing, Television, Web Video | No Comments »
Wednesday, March 12th, 2008
By Mallory Dash (with John Cantwell)
It's no secret that the major broadcast networks want to get a big piece of online digital media revenue for themselves. But two recent projects show that they still have a long way to go.
NBC added Quarterlife, the made-for-Internet series, to its primetime schedule. The ...
Posted in Ads, Branding, Digital Marketing, Strategy, Television, Web Video | 1 Comment »
Tuesday, February 19th, 2008
By Mallory Dash
AdCamo, a new online advertising tool launched in beta last week, allows publishers to generate ad revenue by monetizing their sites' backgrounds with sponsored backgrounds and matching banner ads.
Mega sites like MySpace and Perez Hilton have long made money off of sponsored background ads. AdCamo allows smaller ...
Posted in Ads, Digital Marketing, Reviews | No Comments »
Monday, February 11th, 2008
By John Cantwell
As has been widely reported today, Yahoo! officially rejected Microsoft's initial takeover bid of $42 billion, saying it undervalues Yahoo!
Yahoo! CEO Jerry Yang detailed the reasons behind Yahoo! managements' decision in a company-wide email that was subsequently published in The Wall Street Journal. He points out several facts ...
Posted in Ads, Digital Marketing | No Comments »
Tuesday, February 5th, 2008
By Mallory Dash
Every new technological solution brings with it new challenges. This is certainly the case where online video is concerned. Sites like YouTube make it easy to post and share video content, but measuring the impact and reach of those videos can be difficult for marketers.
Tubemogul, a new service ...
Posted in Ads, Digital Marketing, Measurement, Reviews | No Comments »
Friday, January 25th, 2008
By Matt Clark
Web 2.0 NY will take place next Thursday, January 31, at Fordham's Lincoln Center campus in Manhattan. The one-day event will focus on monetizing opportunities behind Web 2.0. The keynote speaker, Josh Macht of Harvard Business Digital, will talk about why Madison Ave needs Web 2.0.
Interesting ...
Posted in Ads, Events, News | No Comments »
Tuesday, November 20th, 2007
When Facebook released their Mini-Feed, the community pushed back. They felt it to be intrusive and annoying. Marketers, however, are in love with it. If any Facebook member uses branded content on Facebook, such as TripAdvisor's Cities I've Visited, the information is sent virally to all of the members friends. ...
Posted in Ads, News, Reviews, Search Engine Marketing, Social Networking | No Comments »
Wednesday, November 14th, 2007
By: John Cantwell
This morning my friend Danny created a group on Facebook dedicated to getting The State, an influential comedy show that ran on MTV in the early 1990’s, released on DVD. A few hours later, I noticed a small ad on my Facebook homepage. It was for The Ten, ...
Posted in Ads, Communities, Facebook, News, Social Media, Social Networking | 1 Comment »
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