Archive for the ‘Blogs’ Category
Monday, June 16th, 2008
by Mallory Dash
Chris Brogan has an excellent post on his blog today listing his top 100 personal branding tactics. While it won't be necessary to go through each and every one here (although I recommend you do on your own time) there are a few that are particularly pertinent to ...
Posted in Blogs, Branding, Communities, Digital Marketing, Events, Social Media, Social Networking, Strategy | No Comments »
Wednesday, June 11th, 2008
by Matt Clark
The LAPD has a blog...Government 2.0 anyone?
This is a great step for the blogosphere. Corporate America has accepted the medium and it's time for the government to do the same. There are 20 million people living in LA county and the area has almost as many news ...
Posted in Blogs, News, Social Media | No Comments »
Thursday, June 5th, 2008
By Matt Clark
As Paul Gillin said in The New Influencers, a single reference from a top blogger is sometimes all it takes to kick off a blog swarm, a massing of blog activity around one topic. Most PR professionals aim to create a swarm. We look for the ...
Posted in Blogs, PR, Social Media, Strategy | 1 Comment »
Tuesday, May 13th, 2008
By Matt Clark
As reported by TechCrunch, Firefox is working on a project called “Data” that will help track internet surfing habits and capture web analytics. This is great news for the PR professional. Often we are asked to justify blogger relations. I can’t tell you how often ...
Posted in Blogs, News, PR | No Comments »
Monday, May 12th, 2008
By Matt Clark
A few days ago Gina Trapani of LifeHacker published a wiki blacklisting PR firms who pitch spam bloggers. This has kicked up some great social media conversation. How do you pitch bloggers? What’s the best way to work with a blogger? Is a site as popular as Tech ...
Posted in Blogs, Communities, News, Social Media | No Comments »
Tuesday, May 6th, 2008
By Matt Clark
Blogging is one of the most common social media tools used today. Many marketers are in love with the idea of blogging. If you are a business owner with out a blog, you’re in the out crowd. “Did you see Johnny over there? Poor ...
Posted in Blogs, Communities, PR, Social Media, Strategy, Uncategorized | No Comments »
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Case Studies, Digital Marketing, Facebook, Social Media | No Comments »
Thursday, March 20th, 2008
By John Cantwell
Mark Cuban wrote extensively last week about how newspapers have made a severe marketing error by embracing blogs. His basic points:
Blogs still have, in the minds of many, a reputation for inaccuracy and unprofessionalism
It is difficult to qualitatively credential newspaper blogs over independent blogs
By simply referring to their ...
Posted in Blogs, Branding, Digital Marketing, Strategy | 1 Comment »
Wednesday, February 27th, 2008
By John Cantwell
SocialTNT ran a great post the other day breaking down the social media strategy leading up to the Oscars. Some highlights of the pre-Oscar digital buzz:
A dedicated YouTube channel with more than 60 videos of classic Oscar moments - popular acceptance speeches, etc. - and behind-the-scenes footage.
For the ...
Posted in Blogs, Digital Marketing, Reviews, Social Media, Strategy, Web Video | No Comments »
Wednesday, January 30th, 2008
By John Cantwell
Yesterday we reported some ways that the latest updates to Digg's top-secret algorithm could impact how stories are promoted through the site.
There is, however, far more to the Digg algorithm story than just that. After the algorithm switch was announced, top Diggers immediately felt alienated and, in short ...
Posted in Blogs, Communities, News, Social Media | 2 Comments »
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