Archive for the ‘Blogs’ Category
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Case Studies, Digital Marketing, Facebook, Social Media | No Comments »
Thursday, March 20th, 2008
By John Cantwell
Mark Cuban wrote extensively last week about how newspapers have made a severe marketing error by embracing blogs. His basic points:
Blogs still have, in the minds of many, a reputation for inaccuracy and unprofessionalism
It is difficult to qualitatively credential newspaper blogs over independent blogs
By simply referring to their ...
Posted in Blogs, Branding, Digital Marketing, Strategy | No Comments »
Wednesday, February 27th, 2008
By John Cantwell
SocialTNT ran a great post the other day breaking down the social media strategy leading up to the Oscars. Some highlights of the pre-Oscar digital buzz:
A dedicated YouTube channel with more than 60 videos of classic Oscar moments - popular acceptance speeches, etc. - and behind-the-scenes footage.
For the ...
Posted in Blogs, Digital Marketing, Reviews, Social Media, Strategy, Web Video | No Comments »
Wednesday, January 30th, 2008
By John Cantwell
Yesterday we reported some ways that the latest updates to Digg's top-secret algorithm could impact how stories are promoted through the site.
There is, however, far more to the Digg algorithm story than just that. After the algorithm switch was announced, top Diggers immediately felt alienated and, in short ...
Posted in Blogs, Communities, News, Social Media | 2 Comments »
Friday, December 14th, 2007
By Matt Clark
It seems that MTV Networks is willing to be a Digital Marketing science experiment with Jackass 2.5. As reported by the New York Times, Jackass 2.5, the hour-plus movie, will be available for free online. This is an out-of-the-box idea, but it's not a new one. ...
Posted in Blogs, Case Studies, Digital Marketing, News, Television, Web Video | 3 Comments »
Monday, December 10th, 2007
By: Matt Clark
There is a lot of misinformation on the Web - too much to trust any one medium blindly. As with anything in marketing and public relations, research and evaluation are key. The following is not an entire strategy but basics of how one should search. Making a search ...
Posted in Blogs, Measurement, Social Media, Strategy | 3 Comments »
Friday, December 7th, 2007
By: John Cantwell
A basic, wonderful and sometimes frightening fact about the Web 2.0 world is that information, opinions, facts, half-facts, lies, rants and raves all travel lightning-fast. A single person who, in previous generations, did not have a platform or the necessary resources to gain exposure, can now legitimately impact ...
Posted in Blogs, Case Studies, PR, Uncategorized | 1 Comment »
Monday, December 3rd, 2007
By: Matt Clark
To create a steady growth of brand awareness and traffic to your site, the best approach is a sustained campaign rather than a buzz campaign. A Buzz campaign will create a strong initial spike in traffic and brand awareness that dies out almost as quickly as it grew. ...
Posted in Blogs, Branding, Communities, Digital Marketing, PR, Social Media, Strategy | 1 Comment »
Friday, November 16th, 2007
In The New Influencers, Paul Gillin wrote, "Professional journalists understand the PR pitch game. Enthusiasts [Bloggers] want you to share their passion for a topic. Before contacting an enthusiast, spend some time learning about his or her specialty."
PR practitioners cannot use a mass pitch to shove a crafted message into ...
Posted in Blogs, PR, Social Media, Strategy | No Comments »
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