Archive for the ‘Branding’ Category

Yoono: An Easy Way To Manage Social Networking Overkill

Thursday, August 27th, 2009

By: Matt Clark One of the biggest problems with social media is the management of a consistent message across multiple platforms. I am constantly switching between Facebook, MySpace, Twitter, ect… it really is a pain in the butt. Now there is a desktop application that will let you manage your client’s ...

Best Social Media Video Ever

Monday, August 17th, 2009

By: Matt Clark I have to give a big shout out to Erik Qualman from Socialnomics.net.  Socialnomics.net is what I wanted DigitalBlab to be: a blog designed to cover the latest trends in social media.  Qualman just put out a video full of great stats (with a fun soundtrack) to prove ...

The Value of Twitter to Journalists

Saturday, March 28th, 2009

By Matt Clark I just had an interesting conversation with Dr. Pauly from Tao of Poker.  We were all hanging out in the Caesars sports book after the AMAZING VILLANOVA WIN (I think I chain smoked 10 cigs in the last 5 minutes).  Pauly was twittering during the entire Dream Team ...

Twitter Invades Poker

Saturday, March 28th, 2009

By: Matt Clark I’m out in Vegas at the Dream Team Poker event.  There are about 444 people in the tournament with a healthy number of pros.  What’s really surprising is the number of people twittering the event --- while they are playing.  I tried this a few weeks ago while playing a cash game in ...

Managing Your Brand During a Recession

Monday, November 24th, 2008

by Mallory Dash There's no avoiding it... we're all going to be affected by this economic crisis, and should the worst of it directly  you, it takes a lot of work to get back on track. Just as businesses need to up their image during a downturn to maintain customers and ...

JibJab’s Jabs Make for Great YouTube Page

Tuesday, September 16th, 2008

By: Matt Clark I don't have too much to say to this.  JibJab has really impressed me with their satire videos.  The one below is particularly great.  I have played it 10 times today at work.  I have to give props to my old man for finding it and sending it ...

Best Social Media Practices for Roomorama

Monday, September 8th, 2008

By: Matt Clark & John Cantwell Yup that's right, Johnny boy is back, for a limited time only. He signed a short term deal with DBlab to help with this post. Unfortunately John is too busy with "higher education" and trying to "better his life" to contribute more. Anyway, today we're looking ...

Facebook Ads vs Facebook Groups

Wednesday, August 27th, 2008

By: Matt Clark So Facebook is apparently raking in $90 million with their new advertising platform launched just under a year ago. Homepage sponsored stories (aka - ads on your Facebook news feed) cost a minimum of $50,000 with an average CPM of $10 with an up-sell cost if you ...

Facebook’s New Metrics for Apps

Wednesday, August 13th, 2008

By: Matt Clark Last week, Facebook launched a new metric for measuring engagement on its applications from daily to monthly usage.   As stated in the company blog, the goal is to help developers focus on "longer-term engagement" and show them "the number of users who visit [their] application over a longer ...

Obama’s Social Media Push Sets a President

Tuesday, August 12th, 2008

By: Matt Clark Its official. Barack Obama is the champion of political social marketing. His camp has conquered the social graph and the digital frontier. Use any Web 2.0 word you want, and Obama’s the best at it. Yesterday, his camp said that Barack Obama will announce his running make via ...