Archive for the ‘Branding’ Category
Thursday, March 13th, 2008
By Matt Clark
Edelman released its ninth annual Edelman Trust Barometer survey (sourced by Pew Internet & American Life Project) back in January (I don’t know how I missed this), which showed conclusively what digital marketers have known for a while now – that Americans are frequenting online video sites like ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
Wednesday, March 12th, 2008
By Mallory Dash (with John Cantwell)
It's no secret that the major broadcast networks want to get a big piece of online digital media revenue for themselves. But two recent projects show that they still have a long way to go.
NBC added Quarterlife, the made-for-Internet series, to its primetime schedule. The ...
Posted in Ads, Branding, Digital Marketing, Strategy, Television, Web Video | 1 Comment »
Monday, February 25th, 2008
By Matt Clark
So here we go again. jackassworld is finally out of soft launch and ready to roll and it looks like they finally got it right (although I’ve said that before... twice).
On February 23rd, jackassworld.com officially launched, with up-to-date content, jackass and Wildboyz videos, and exclusive new video from ...
Posted in Branding, News, Reviews, Television, Web Video | 1 Comment »
Monday, January 28th, 2008
By Kerry Trimmer
Cloverfield, the horror flick about a monster attacking Manhattan, from director Matt Reeves and producer J.J. Abrams, grossed $46.1 million in box offices nationwide over the Martin Luther King Jr. holiday weekend. And it owes a big chunk of that success to some brilliant digital marketing.
How does a ...
Posted in Branding, Case Studies, Digital Marketing, Reviews, Social Media | No Comments »
Tuesday, December 18th, 2007
By: Matt Clark
As Facebook plans to allow other social networks to license its technology so that applications can run on other sites and Google perfects OpenSocial, brands now have a choice on where they can be targeted. So a question is where do you want to create that brand? When ...
Posted in Branding, Digital Marketing, Facebook, Social Networking, Strategy | No Comments »
Wednesday, December 5th, 2007
By: Matt Clark
Much of DigitalBlab's content is to help PR and Marketing professionals utilize social media sites like <!--[if !vml]--><!--[endif]--> Facebook. But I wanted to take a second out to talk about how Facebook needs to utilize PR and Marketing professionals. I have always been proud of the millenniums. My ...
Posted in Branding, Facebook, News, PR, Social Media | No Comments »
Monday, December 3rd, 2007
By: Matt Clark
To create a steady growth of brand awareness and traffic to your site, the best approach is a sustained campaign rather than a buzz campaign. A Buzz campaign will create a strong initial spike in traffic and brand awareness that dies out almost as quickly as it grew. ...
Posted in Blogs, Branding, Communities, Digital Marketing, PR, Social Media, Strategy | 1 Comment »
Wednesday, November 28th, 2007
By: Matt Clark
There are over 200 social networking websites available to consumers, and billions of dollars changing hands over them. Almost all of these companies are trying to evolve into sustainable businesses with a solid marketing plan rather than contributing to the next Internet bubble bust. To go against Goliaths ...
Posted in Branding, PR, Social Networking, Strategy | 1 Comment »
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