Archive for the ‘Case Studies’ Category
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Case Studies, Digital Marketing, Facebook, Social Media | No Comments »
Tuesday, March 11th, 2008
By Matt Clark
Though the genocide in Darfur is one of the great tragedies of this young century, there is still shockingly little attention paid to this issue. Presented with this problem, the United States Holocaust Memorial Museum enacted a comprehensive digital marketing plan to raise awareness and get people to ...
Posted in Case Studies, Digital Marketing, PR, Reviews, Social Media, Strategy, Web Video | No Comments »
Monday, January 28th, 2008
By Kerry Trimmer
Cloverfield, the horror flick about a monster attacking Manhattan, from director Matt Reeves and producer J.J. Abrams, grossed $46.1 million in box offices nationwide over the Martin Luther King Jr. holiday weekend. And it owes a big chunk of that success to some brilliant digital marketing.
How does a ...
Posted in Branding, Case Studies, Digital Marketing, Reviews, Social Media | No Comments »
Wednesday, January 16th, 2008
By John Cantwell
Today we're looking at the social media network imeem to show how it can be used to promote new music releases.
Some background info
In September 2007, comScore declared imeem the fastest-growing social network of the past year, after the site posted a monster 1600% swell in unique visitors from ...
Posted in Case Studies, Digital Marketing, Measurement, Music, Social Media, Social Networking, Strategy, Uncategorized | No Comments »
Friday, December 14th, 2007
By Matt Clark
It seems that MTV Networks is willing to be a Digital Marketing science experiment with Jackass 2.5. As reported by the New York Times, Jackass 2.5, the hour-plus movie, will be available for free online. This is an out-of-the-box idea, but it's not a new one. ...
Posted in Blogs, Case Studies, Digital Marketing, News, Television, Web Video | 3 Comments »
Friday, December 7th, 2007
By: John Cantwell
A basic, wonderful and sometimes frightening fact about the Web 2.0 world is that information, opinions, facts, half-facts, lies, rants and raves all travel lightning-fast. A single person who, in previous generations, did not have a platform or the necessary resources to gain exposure, can now legitimately impact ...
Posted in Blogs, Case Studies, PR, Uncategorized | 1 Comment »
Friday, November 16th, 2007
Maybe NBC is expecting the writer's strike to last a while longer.
This week the network launched its new "Create a Hero" tool on nbc.com. The tool allows fans of the show "Heroes" to select and vote on a new hero that will ultimately be written into the show.
Each week fans ...
Posted in Case Studies, Communities, Digital Marketing, Reviews, Television | No Comments »
Monday, November 12th, 2007
By Matt Clark
From the Marketing & Online Community Conference –
In another break-out session, Thor Muller of Satisfaction focused on practical strategies for cultivating brand equity in a world where candid customer feedback and conversations increasingly dominate news and search results around products. Thor highlighted how companies have implemented customer service ...
Posted in Case Studies, Communities, Digital Marketing, Reviews, Social Media | 1 Comment »
Friday, November 9th, 2007
From the Marketing & Online Communities Conference -
Bree Nguyen and Jeremy Welt of Warner Bros. Records walked us through their campaign launching Ashley Tisdale as a solo artist. The issue was that Ashley already had a brand as a Disney girl with a community following. Here's what they did:
Identify existing ...
Posted in Case Studies, Digital Marketing, Events, Social Media, Strategy | No Comments »
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