Archive for the ‘Communities’ Category
Monday, June 16th, 2008
by Mallory Dash
Chris Brogan has an excellent post on his blog today listing his top 100 personal branding tactics. While it won't be necessary to go through each and every one here (although I recommend you do on your own time) there are a few that are particularly pertinent to ...
Posted in Blogs, Branding, Communities, Digital Marketing, Events, Social Media, Social Networking, Strategy | No Comments »
Thursday, May 22nd, 2008
By Matt Clark
It’s not easy to cultivate brand equity in a world where candid customer feedback and conversations increasingly dominate news and search results around products. But a proven method of success is using social media to embrace customer engagement. But how do you track everything?
Summize.com allows PR and Marketing ...
Posted in Communities, Reviews, Social Media, Uncategorized | 3 Comments »
Monday, May 12th, 2008
By Matt Clark
A few days ago Gina Trapani of LifeHacker published a wiki blacklisting PR firms who pitch spam bloggers. This has kicked up some great social media conversation. How do you pitch bloggers? What’s the best way to work with a blogger? Is a site as popular as Tech ...
Posted in Blogs, Communities, News, Social Media | No Comments »
Wednesday, May 7th, 2008
By: Mallory Dash
You can call it "getting to the point" to an extreme level. If you can say what you want to say to your audience in 140 characters or less, then you're ready for Twitter.
While the micro-blogging service is already popular among Web 2.0 enthusiasts, Twitter is also breaking ...
Posted in Branding, Communities, Digital Marketing, Reviews, Social Media, Social Networking, Strategy, Web Video | 1 Comment »
Tuesday, May 6th, 2008
By Matt Clark
Blogging is one of the most common social media tools used today. Many marketers are in love with the idea of blogging. If you are a business owner with out a blog, you’re in the out crowd. “Did you see Johnny over there? Poor ...
Posted in Blogs, Communities, PR, Social Media, Strategy, Uncategorized | No Comments »
Tuesday, February 12th, 2008
By John Cantwell
More than 140,000 people have signed a petition demanding that Wikipedia remove an image of the prophet Muhammad from its site.
Wikipedia has taken a surprisingly hard-line stance in response, saying that the site is meant to be neutral and "is not censored for the benefit of any particular ...
Posted in Communities, News, PR | 1 Comment »
Wednesday, January 30th, 2008
By John Cantwell
Yesterday we reported some ways that the latest updates to Digg's top-secret algorithm could impact how stories are promoted through the site.
There is, however, far more to the Digg algorithm story than just that. After the algorithm switch was announced, top Diggers immediately felt alienated and, in short ...
Posted in Blogs, Communities, News, Social Media | 2 Comments »
Tuesday, January 29th, 2008
By Mallory Dash
Last week, Digg announced changes to its promotional algorithm that will affect the way stories are ranked and moved to Digg’s front page. This new algorithm looks at the diversity of a story’s diggers—that is, the more varied a story’s set of Diggers is, the more likely that ...
Posted in Communities, Digital Marketing, Search Engine Optimization, Social Networking, Uncategorized | 1 Comment »
Friday, January 25th, 2008
By Mallory Dash
TechCrunch reported on Monday that Facebook is now tapping its users to translate the site into different languages. Facebook's "crowd-sourcing" method of translating the site contrasts directly with MySpace, who launches independent sites for their international markets. As a result, digital marketers may have to approach marketing to ...
Posted in Communities, Digital Marketing, Facebook, Uncategorized | No Comments »
Tuesday, January 15th, 2008
By: Matt Clark
John passed along an interesting article from PBS's MediaShift blog about how journalists are using Web 2.0 to inform their story flow – and of course, we found a few new ways PR pros can take advantage of them.
The author of the article, Mark Glaser also suggests that ...
Posted in Communities, PR, Reviews, Social Media | No Comments »
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