Archive for the ‘Communities’ Category
Thursday, April 9th, 2009
by Mallory Dash
OK, maybe "changed my life" is too strong. But read on...
The year was 2007, and I had just begun my young career in tech PR, with nary an interest in Teh Webs, and I didn't even know what a Twhirl or an Om or a Soshal ...
Posted in Blogs, Communities, Events, Social Media, Social Networking | 3 Comments »
Saturday, March 28th, 2009
By: Matt Clark
I’m out in Vegas at the Dream Team Poker event. There are about 444 people in the tournament with a healthy number of pros. What’s really surprising is the number of people twittering the event --- while they are playing.
I tried this a few weeks ago while playing a cash game in ...
Posted in Blogs, Branding, Communities, PR, Social Networking, Strategy | 2 Comments »
Thursday, March 5th, 2009
by Mallory Dash
So I was sitting in a little pizza shop on Broadway yesterday before a meeting. Whilst chomping away on my veggie/olive slice, I was scanning my Twitterberry feed, and saw tweet after tweet on OMGNEWFACEBOOKLIVEFEEDNEWPAGESOMGWTF. Intrigued... I read this post on Mashable on my Blackberry's tiny screen, trackballing ...
Posted in Communities, Digital Marketing, Facebook, Social Media, Social Networking, Uncategorized | No Comments »
Monday, February 23rd, 2009
Mallory Dash
My deepest apologies to our reader(s)... I have been M.I.A for way, way, way too long. But please rest assured I am alive, healthy, and just as okay-awesome as ever.
As you might know, I was a Polisci major at McGill University way up there in the Great White North. ...
Posted in Communities, Social Media, Social Networking | No Comments »
Wednesday, February 4th, 2009
By: Mat Clark
My Boss Lady passed these stats along to me that Regina Lewis, AOL's consumer adviser, gave out on CBS's The Saturday Early Show. About 78 million baby boomers are living in the United States today, and 65.1 million of them are online. In fact, they account for one ...
Posted in Communities, Digital Marketing, Social Media, Strategy | No Comments »
Monday, November 24th, 2008
by Mallory Dash
There's no avoiding it... we're all going to be affected by this economic crisis, and should the worst of it directly you, it takes a lot of work to get back on track. Just as businesses need to up their image during a downturn to maintain customers and ...
Posted in Branding, Communities, Strategy | 1 Comment »
Wednesday, August 27th, 2008
By: Matt Clark
So Facebook is apparently raking in $90 million with their new advertising platform launched just under a year ago. Homepage sponsored stories (aka - ads on your Facebook news feed) cost a minimum of $50,000 with an average CPM of $10 with an up-sell cost if you ...
Posted in Ads, Branding, Communities, Facebook, Social Media, Social Networking, Strategy, Uncategorized | No Comments »
Monday, August 25th, 2008
By: Matt Clark
Two weeks ago I praised Obama’s social media and digital marketing savvy after finding out about his plans to announce his VP pick via text messaging and e-mails. Obama promised that his supporters would be the first to know his pick if they opted into his marketing ...
Posted in Blogs, Communities, Digital Marketing, News, PR, Reviews, Social Media, Strategy | No Comments »
Tuesday, August 12th, 2008
By: Matt Clark
Its official. Barack Obama is the champion of political social marketing. His camp has conquered the social graph and the digital frontier. Use any Web 2.0 word you want, and Obama’s the best at it.
Yesterday, his camp said that Barack Obama will announce his running make via ...
Posted in Blogs, Branding, Communities, Digital Marketing, Facebook, News, Reviews, Social Media, Social Networking, Strategy, Uncategorized | 1 Comment »
Monday, June 16th, 2008
by Mallory Dash
Chris Brogan has an excellent post on his blog today listing his top 100 personal branding tactics. While it won't be necessary to go through each and every one here (although I recommend you do on your own time) there are a few that are particularly pertinent to ...
Posted in Blogs, Branding, Communities, Digital Marketing, Events, Social Media, Social Networking, Strategy | 1 Comment »