Archive for the ‘Communities’ Category
Tuesday, January 29th, 2008
By Mallory Dash
Last week, Digg announced changes to its promotional algorithm that will affect the way stories are ranked and moved to Digg’s front page. This new algorithm looks at the diversity of a story’s diggers—that is, the more varied a story’s set of Diggers is, the more likely that ...
Posted in Communities, Digital Marketing, Search Engine Optimization, Social Networking, Uncategorized | 1 Comment »
Friday, January 25th, 2008
By Mallory Dash
TechCrunch reported on Monday that Facebook is now tapping its users to translate the site into different languages. Facebook's "crowd-sourcing" method of translating the site contrasts directly with MySpace, who launches independent sites for their international markets. As a result, digital marketers may have to approach marketing to ...
Posted in Communities, Digital Marketing, Facebook, Uncategorized | No Comments »
Tuesday, January 15th, 2008
By: Matt Clark
John passed along an interesting article from PBS's MediaShift blog about how journalists are using Web 2.0 to inform their story flow – and of course, we found a few new ways PR pros can take advantage of them.
The author of the article, Mark Glaser also suggests that ...
Posted in Communities, PR, Reviews, Social Media | No Comments »
Monday, December 10th, 2007
By: John Cantwell
TechCrunch reported today that traffic on the New York Times' website jumped by 64% (or 7.5 million readers) from the end of August through the end of October. Not surprisingly, this spike came right on the heels of the Times canceling Times Select, their subscription-based service.
If it seems ...
Posted in Communities, Digital Marketing, Social Media | No Comments »
Monday, December 3rd, 2007
By: Matt Clark
To create a steady growth of brand awareness and traffic to your site, the best approach is a sustained campaign rather than a buzz campaign. A Buzz campaign will create a strong initial spike in traffic and brand awareness that dies out almost as quickly as it grew. ...
Posted in Blogs, Branding, Communities, Digital Marketing, PR, Social Media, Strategy | 1 Comment »
Monday, November 19th, 2007
By: John Cantwell
A brief post to start the week…
Last Friday, the Simply RSS application was added to Facebook’s ever-growing roster of third-party apps. Apparently a vast improvement over its predecessor, My RSS, Simply RSS allows users to post feeds from up to three sites on their Facebook profiles.
Simply RSS is ...
Posted in Communities, Facebook, News, Social Networking | No Comments »
Friday, November 16th, 2007
Maybe NBC is expecting the writer's strike to last a while longer.
This week the network launched its new "Create a Hero" tool on nbc.com. The tool allows fans of the show "Heroes" to select and vote on a new hero that will ultimately be written into the show.
Each week fans ...
Posted in Case Studies, Communities, Digital Marketing, Reviews, Television | No Comments »
Wednesday, November 14th, 2007
By: John Cantwell
This morning my friend Danny created a group on Facebook dedicated to getting The State, an influential comedy show that ran on MTV in the early 1990’s, released on DVD. A few hours later, I noticed a small ad on my Facebook homepage. It was for The Ten, ...
Posted in Ads, Communities, Facebook, News, Social Media, Social Networking | 1 Comment »
Tuesday, November 13th, 2007
By Matt Clark
From the Marketing & Online Community Conference –
John Bell of Ogilvy heads up the 360 Digital Influence team at Ogilvy PR. John is an innovator in digital marketing and has a blog called The Digital Influence Mapping Project. At the conference he joined Warner Bros. Records in the ...
Posted in Communities, Digital Marketing, Strategy | No Comments »
Monday, November 12th, 2007
By Matt Clark
From the Marketing & Online Community Conference –
In another break-out session, Thor Muller of Satisfaction focused on practical strategies for cultivating brand equity in a world where candid customer feedback and conversations increasingly dominate news and search results around products. Thor highlighted how companies have implemented customer service ...
Posted in Case Studies, Communities, Digital Marketing, Reviews, Social Media | 1 Comment »
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