Archive for the ‘Communities’ Category
Monday, November 12th, 2007
By Matt Clark
From the Marketing & Online Community Conference –
In another break-out session, Thor Muller of Satisfaction focused on practical strategies for cultivating brand equity in a world where candid customer feedback and conversations increasingly dominate news and search results around products. Thor highlighted how companies have implemented customer service ...
Posted in Communities, Digital Marketing, Reviews, Social Media | 1 Comment »
Monday, November 12th, 2007
From the Marketing & Online Community Conference –
Last week I attended a break-out session led by Anne Marie Edwards of Yahoo! who launched Yahoo! KickStart. She primarily discussed ways to inspire people to the point that they want to tell others about your brand. How? A few steps:
1 – Do ...
Posted in Communities, Social Media, Strategy | No Comments »
Friday, November 9th, 2007
By: Matt Clark
From the the Marketing & Online Communities Conference -
Marcien Jenckes of AOL and David Dunne of Edelman gave an overview of opportunities, issues, and best practices when marketers engage with online communities.
There is an obvious shift it the way that people are able to consumer media forcing ...
Posted in Communities, Events, Social Media | No Comments »
Friday, November 9th, 2007
By: Matt Clark
Yesterday I attended the Marketing & Online Communities Conference at the Tribeca Grand Hotel in New York.
The goal of the conference was to bring together though-leading agencies, corporate marketers, and online communities to discuss marketing challenges – and unprecedented opportunities – in online communities. ...
Posted in Communities, Events, Social Media | No Comments »
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