Archive for the ‘Digital Marketing’ Category
Monday, June 16th, 2008
by Mallory Dash
Chris Brogan has an excellent post on his blog today listing his top 100 personal branding tactics. While it won't be necessary to go through each and every one here (although I recommend you do on your own time) there are a few that are particularly pertinent to ...
Posted in Blogs, Branding, Communities, Digital Marketing, Events, Social Media, Social Networking, Strategy | No Comments »
Thursday, June 12th, 2008
by Mallory Dash
We're a little late on this, but I'm going to try to make up for it with blazingly insightful commentary and the occasional Talking Heads reference. (My God, what have I done?)
Here we go- some of the more notable Webby winners and what we can all learn from ...
Posted in Digital Marketing, News, Social Media, Uncategorized | No Comments »
Monday, June 9th, 2008
by Mallory Dash
According to a few new reports that came out in the last week, digital marketing is becoming more and more established as an approach to strategic marketing efforts. Marketers are increasingly choosing an online approach over traditional media. And within online media, advertisers and marketers are relying more ...
Posted in Digital Marketing, Measurement, News, PR, Uncategorized | No Comments »
Monday, June 2nd, 2008
By: Matt Clark
Microsoft's digital advertising solution video
Tech Bubble Bust video by Richter Scales. Yes, I posted this before, but it never gets old!
Posted in Digital Marketing, Web Video | No Comments »
Friday, May 30th, 2008
By John Cantwell
GetSatisfaction.com is an excellent new website that can help companies and brands monitor and manage their online reputation from a centralized location. By combining aspects of social networks and the traditional customer service experience (i.e., interacting with a living human), the site offers a deeply personal experience that ...
Posted in Branding, Digital Marketing, PR, Reviews, Service, Social Networking, Strategy | No Comments »
Thursday, May 15th, 2008
By: Mallory Dash
I am 100% convinced Google is trying to take over the world. Google recently announced the launch of Friend Connect, a service designed to turn any website into a potential social network. While previously believed to be a direct Ning competitor, Friend Connect is instead a way to ...
Posted in Digital Marketing, News, Social Networking | 1 Comment »
Wednesday, May 7th, 2008
By: Mallory Dash
You can call it "getting to the point" to an extreme level. If you can say what you want to say to your audience in 140 characters or less, then you're ready for Twitter.
While the micro-blogging service is already popular among Web 2.0 enthusiasts, Twitter is also breaking ...
Posted in Branding, Communities, Digital Marketing, Reviews, Social Media, Social Networking, Strategy, Web Video | 1 Comment »
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Case Studies, Digital Marketing, Facebook, Social Media | No Comments »
Monday, April 14th, 2008
By Matt Clark
Adidas launched a YouTube marketing campaign to promote their new microbounce and megabounce shoe line. The YouTube channel, CanYouBounce, is fully branded and attempts to engage users in a fake competition where users vote for the King of the Bounce Champion. Adidas has loaded five videos of ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
Thursday, April 3rd, 2008
By: Matt Clark
After covering South Park's new South Park Studios, I have become addicted to the site. I am starting to engage the brand again as I did during college. A recent episode poked fun at online video (and Canada) but made some interesting points regarding online video ...
Posted in Digital Marketing, Social Media, Web Video | No Comments »
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