Archive for the ‘Digital Marketing’ Category
Friday, May 30th, 2008
By John Cantwell
GetSatisfaction.com is an excellent new website that can help companies and brands monitor and manage their online reputation from a centralized location. By combining aspects of social networks and the traditional customer service experience (i.e., interacting with a living human), the site offers a deeply personal experience that ...
Posted in Branding, Digital Marketing, PR, Reviews, Service, Social Networking, Strategy | No Comments »
Thursday, May 15th, 2008
By: Mallory Dash
I am 100% convinced Google is trying to take over the world. Google recently announced the launch of Friend Connect, a service designed to turn any website into a potential social network. While previously believed to be a direct Ning competitor, Friend Connect is instead a way to ...
Posted in Digital Marketing, News, Social Networking | No Comments »
Wednesday, May 7th, 2008
By: Mallory Dash
You can call it "getting to the point" to an extreme level. If you can say what you want to say to your audience in 140 characters or less, then you're ready for Twitter.
While the micro-blogging service is already popular among Web 2.0 enthusiasts, Twitter is also breaking ...
Posted in Branding, Communities, Digital Marketing, Reviews, Social Media, Social Networking, Strategy, Web Video | 1 Comment »
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Case Studies, Digital Marketing, Facebook, Social Media | No Comments »
Monday, April 14th, 2008
By Matt Clark
Adidas launched a YouTube marketing campaign to promote their new microbounce and megabounce shoe line. The YouTube channel, CanYouBounce, is fully branded and attempts to engage users in a fake competition where users vote for the King of the Bounce Champion. Adidas has loaded five videos of ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
Thursday, April 3rd, 2008
By: Matt Clark
After covering South Park's new South Park Studios, I have become addicted to the site. I am starting to engage the brand again as I did during college. A recent episode poked fun at online video (and Canada) but made some interesting points regarding online video ...
Posted in Digital Marketing, Social Media, Web Video | No Comments »
Thursday, March 27th, 2008
By Matt Clark
South Park has followed in the footsteps of jackass by providing free online content to fans. South Park Studio allows fans to watch any episode of the show free online, thanks to a deal between show creators Trey Parker and Matt Stone and Comedy Central's ...
Posted in Digital Marketing, News, Reviews | 2 Comments »
Thursday, March 20th, 2008
By John Cantwell
Mark Cuban wrote extensively last week about how newspapers have made a severe marketing error by embracing blogs. His basic points:
Blogs still have, in the minds of many, a reputation for inaccuracy and unprofessionalism
It is difficult to qualitatively credential newspaper blogs over independent blogs
By simply referring to their ...
Posted in Blogs, Branding, Digital Marketing, Strategy | No Comments »
Wednesday, March 19th, 2008
By Mallory Dash
Hulu, which officially launched last week, has sparked a lot of conversation about the future of online video distribution and the quality of content that is now available to viewers. While the site and its content alone show a lot of promise, there is a new discussion taking ...
Posted in Ads, Branding, Digital Marketing, Television, Web Video | No Comments »
Tuesday, March 18th, 2008
By Matt Clark
The New York Times and Yahoo! reported last week that Takes All Types (TAT), a new grassroots organization allowing users to register as volunteer Blood Donors and receive alerts when they are needed to donate, has launched a Facebook Application to grow its user-base.
Users opt ...
Posted in Digital Marketing, Facebook, News, Reviews, Social Networking | 1 Comment »
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