Archive for the ‘Digital Marketing’ Category
Monday, August 25th, 2008
By: Matt Clark
Two weeks ago I praised Obama’s social media and digital marketing savvy after finding out about his plans to announce his VP pick via text messaging and e-mails. Obama promised that his supporters would be the first to know his pick if they opted into his marketing ...
Posted in Blogs, Communities, Digital Marketing, News, PR, Reviews, Social Media, Strategy | No Comments »
Tuesday, August 19th, 2008
By: Matt Clark
Jonah Bloom wrote an interesting article in this week’s Crain’s New York Business about the proposed death of newspapers.
Bloom came to the defense of the newspaper industry, claiming that the industry is not dying, but do need to revamp their digital content and technology. I won't go ...
Posted in Digital Marketing, News, PR, Social Media, Strategy, Uncategorized | No Comments »
Tuesday, August 12th, 2008
By: Matt Clark
Its official. Barack Obama is the champion of political social marketing. His camp has conquered the social graph and the digital frontier. Use any Web 2.0 word you want, and Obama’s the best at it.
Yesterday, his camp said that Barack Obama will announce his running make via ...
Posted in Blogs, Branding, Communities, Digital Marketing, Facebook, News, Reviews, Social Media, Social Networking, Strategy, Uncategorized | 1 Comment »
Wednesday, August 6th, 2008
By Matt Clark
USA Today published some great stats yesterday, in a piece by David Lieberman on ad spending shifting to direct marketing. Lieberman focused subscriptions and ad dollars dropping, causing print publications to raise their prices. But inside the article was some great information on digital marketing that we ...
Posted in Ads, Digital Marketing, News, Uncategorized | 1 Comment »
Tuesday, July 29th, 2008
By: Matt Clark
Okay, so for my first post back I wanted to hit a home run. I started researching and catching up on what I missed while I was in Vegas. But none of it really inspired me. I’ve been out of touch with social media world and ...
Posted in Digital Marketing, Social Media, Strategy, Uncategorized | No Comments »
Monday, June 16th, 2008
by Mallory Dash
Chris Brogan has an excellent post on his blog today listing his top 100 personal branding tactics. While it won't be necessary to go through each and every one here (although I recommend you do on your own time) there are a few that are particularly pertinent to ...
Posted in Blogs, Branding, Communities, Digital Marketing, Events, Social Media, Social Networking, Strategy | 1 Comment »
Thursday, June 12th, 2008
by Mallory Dash
We're a little late on this, but I'm going to try to make up for it with blazingly insightful commentary and the occasional Talking Heads reference. (My God, what have I done?)
Here we go- some of the more notable Webby winners and what we can all learn from ...
Posted in Digital Marketing, News, Social Media, Uncategorized | No Comments »
Monday, June 9th, 2008
by Mallory Dash
According to a few new reports that came out in the last week, digital marketing is becoming more and more established as an approach to strategic marketing efforts. Marketers are increasingly choosing an online approach over traditional media. And within online media, advertisers and marketers are relying more ...
Posted in Digital Marketing, News, PR, Uncategorized | No Comments »
Monday, June 2nd, 2008
By: Matt Clark
Microsoft's digital advertising solution video
Tech Bubble Bust video by Richter Scales. Yes, I posted this before, but it never gets old!
Posted in Digital Marketing, Web Video | No Comments »
Friday, May 30th, 2008
By John Cantwell
GetSatisfaction.com is an excellent new website that can help companies and brands monitor and manage their online reputation from a centralized location. By combining aspects of social networks and the traditional customer service experience (i.e., interacting with a living human), the site offers a deeply personal experience that ...
Posted in Branding, Digital Marketing, PR, Reviews, Social Networking, Strategy | 1 Comment »
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