Archive for the ‘Digital Marketing’ Category
Thursday, April 3rd, 2008
By: Matt Clark
After covering South Park's new South Park Studios, I have become addicted to the site. I am starting to engage the brand again as I did during college. A recent episode poked fun at online video (and Canada) but made some interesting points regarding online video ...
Posted in Digital Marketing, Social Media, Web Video | No Comments »
Thursday, March 27th, 2008
By Matt Clark
South Park has followed in the footsteps of jackass by providing free online content to fans. South Park Studio allows fans to watch any episode of the show free online, thanks to a deal between show creators Trey Parker and Matt Stone and Comedy Central's ...
Posted in Digital Marketing, News, Reviews | 2 Comments »
Thursday, March 20th, 2008
By John Cantwell
Mark Cuban wrote extensively last week about how newspapers have made a severe marketing error by embracing blogs. His basic points:
Blogs still have, in the minds of many, a reputation for inaccuracy and unprofessionalism
It is difficult to qualitatively credential newspaper blogs over independent blogs
By simply referring to their ...
Posted in Blogs, Branding, Digital Marketing, Strategy | No Comments »
Wednesday, March 19th, 2008
By Mallory Dash
Hulu, which officially launched last week, has sparked a lot of conversation about the future of online video distribution and the quality of content that is now available to viewers. While the site and its content alone show a lot of promise, there is a new discussion taking ...
Posted in Ads, Branding, Digital Marketing, Web Video | No Comments »
Tuesday, March 18th, 2008
By Matt Clark
The New York Times and Yahoo! reported last week that Takes All Types (TAT), a new grassroots organization allowing users to register as volunteer Blood Donors and receive alerts when they are needed to donate, has launched a Facebook Application to grow its user-base.
Users opt ...
Posted in Digital Marketing, Facebook, News, Reviews, Social Networking | 1 Comment »
Thursday, March 13th, 2008
By Matt Clark
Edelman released its ninth annual Edelman Trust Barometer survey (sourced by Pew Internet & American Life Project) back in January (I don’t know how I missed this), which showed conclusively what digital marketers have known for a while now – that Americans are frequenting online video sites like ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
Wednesday, March 12th, 2008
By Mallory Dash (with John Cantwell)
It's no secret that the major broadcast networks want to get a big piece of online digital media revenue for themselves. But two recent projects show that they still have a long way to go.
NBC added Quarterlife, the made-for-Internet series, to its primetime schedule. The ...
Posted in Ads, Branding, Digital Marketing, Strategy, Web Video | 1 Comment »
Tuesday, March 11th, 2008
By Matt Clark
Though the genocide in Darfur is one of the great tragedies of this young century, there is still shockingly little attention paid to this issue. Presented with this problem, the United States Holocaust Memorial Museum enacted a comprehensive digital marketing plan to raise awareness and get people to ...
Posted in Digital Marketing, PR, Reviews, Social Media, Strategy, Web Video | No Comments »
Wednesday, February 27th, 2008
By John Cantwell
SocialTNT ran a great post the other day breaking down the social media strategy leading up to the Oscars. Some highlights of the pre-Oscar digital buzz:
A dedicated YouTube channel with more than 60 videos of classic Oscar moments - popular acceptance speeches, etc. - and behind-the-scenes footage.
For the ...
Posted in Blogs, Digital Marketing, Reviews, Social Media, Strategy, Web Video | No Comments »
Thursday, February 21st, 2008
By Matt Clark
Sony Ericsson, the world's fifth-largest mobile phone manufacturer, announced at the Mobile World Congress in Barcelona that it will allocate 15-25% of its ad budget to digital marketing efforts in 2008. The announcement marks one of the most public votes of confidence for digital marketing to date.
Sony’s strategy ...
Posted in Digital Marketing, News, PR | No Comments »
Subscribe