Archive for the ‘Events’ Category
Thursday, August 7th, 2008
It's-a me, Mallory. Just a quick update:
Mashable's SummerMash NYC is tonight, the big finale to their US Summer Tour 2008. You can get your tickets for the next few hours here... You can expect a pretty good time- I went to a Mashable event earlier in the spring, and met ...
Posted in Blogs, Events | No Comments »
Monday, June 16th, 2008
by Mallory Dash
Chris Brogan has an excellent post on his blog today listing his top 100 personal branding tactics. While it won't be necessary to go through each and every one here (although I recommend you do on your own time) there are a few that are particularly pertinent to ...
Posted in Blogs, Branding, Communities, Digital Marketing, Events, Social Media, Social Networking, Strategy | 1 Comment »
Friday, January 25th, 2008
By Matt Clark
Web 2.0 NY will take place next Thursday, January 31, at Fordham's Lincoln Center campus in Manhattan. The one-day event will focus on monetizing opportunities behind Web 2.0. The keynote speaker, Josh Macht of Harvard Business Digital, will talk about why Madison Ave needs Web 2.0.
Interesting ...
Posted in Ads, Events, News | No Comments »
Friday, November 9th, 2007
From the Marketing & Online Communities Conference -
Bree Nguyen and Jeremy Welt of Warner Bros. Records walked us through their campaign launching Ashley Tisdale as a solo artist. The issue was that Ashley already had a brand as a Disney girl with a community following. Here's what they did:
Identify existing ...
Posted in Case Studies, Digital Marketing, Events, Social Media, Strategy | No Comments »
Friday, November 9th, 2007
From the Marketing & Online Communities Conference-
Digital Strategy requires an innovative approach to measurement. This is what David Dunne of Edelman had to share:
Old
Today
Future
- Impressions- Awareness- Video views- Media placements
- Site traffic- Time spent- Page views- Repeat visits- Open rates (email)- Click through rates- Registration- SEO- Downloads
- Share of ...
Posted in Events, Measurement, Social Media, Strategy | No Comments »
Friday, November 9th, 2007
By: Matt Clark
From the the Marketing & Online Communities Conference -
Marcien Jenckes of AOL and David Dunne of Edelman gave an overview of opportunities, issues, and best practices when marketers engage with online communities.
There is an obvious shift it the way that people are able to consumer media forcing ...
Posted in Communities, Events, Social Media | No Comments »
Friday, November 9th, 2007
By: Matt Clark
Yesterday I attended the Marketing & Online Communities Conference at the Tribeca Grand Hotel in New York.
The goal of the conference was to bring together though-leading agencies, corporate marketers, and online communities to discuss marketing challenges – and unprecedented opportunities – in online communities. ...
Posted in Communities, Events, Social Media | No Comments »
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