Archive for the ‘Facebook’ Category
Wednesday, April 29th, 2009
By: Matt Clark
I had to work on NFL Draft Saturday. I was in the office during my favorite time of the year. It was horrible. My boss was nice enough to buy me a pizza, but that didn’t help take away the pain of not celebrating the Jets draft of ...
Posted in Digital Marketing, Facebook, Reviews, Social Media, Strategy | 1 Comment »
Thursday, March 5th, 2009
by Mallory Dash
So I was sitting in a little pizza shop on Broadway yesterday before a meeting. Whilst chomping away on my veggie/olive slice, I was scanning my Twitterberry feed, and saw tweet after tweet on OMGNEWFACEBOOKLIVEFEEDNEWPAGESOMGWTF. Intrigued... I read this post on Mashable on my Blackberry's tiny screen, trackballing ...
Posted in Communities, Digital Marketing, Facebook, Social Media, Social Networking, Uncategorized | No Comments »
Friday, February 13th, 2009
By: Matt Clark
As reported by TechCrunch and every other technology/social media/marketing/consumer Web site in the world--- comScore recently released their stats for 2008.
Facebook has beat up, made fun of, and taken the lunch money of every social networking Web site in the world. With 221 million members, they are only ...
Posted in Digital Marketing, Facebook, News, Social Networking, Strategy | 3 Comments »
Thursday, September 11th, 2008
By: Matt Clark
Get on the Facebook video bandwagon now. I’m just saying…
As reported by Silicon Alley Insider, this week CBS announced that it’s feeding TV content to Facebook, MySpace and Google homepages. Althought other stations already have deals with social networking pages, CBS will not require users to leave their ...
Posted in Ads, Digital Marketing, Facebook, News, Social Networking, Web Video | No Comments »
Wednesday, August 27th, 2008
By: Matt Clark
So Facebook is apparently raking in $90 million with their new advertising platform launched just under a year ago. Homepage sponsored stories (aka - ads on your Facebook news feed) cost a minimum of $50,000 with an average CPM of $10 with an up-sell cost if you ...
Posted in Ads, Branding, Communities, Facebook, Social Media, Social Networking, Strategy, Uncategorized | No Comments »
Wednesday, August 13th, 2008
By: Matt Clark
Last week, Facebook launched a new metric for measuring engagement on its applications from daily to monthly usage. As stated in the company blog, the goal is to help developers focus on "longer-term engagement" and show them "the number of users who visit [their] application over a longer ...
Posted in Branding, Facebook, News, Social Networking | 1 Comment »
Tuesday, August 12th, 2008
By: Matt Clark
Its official. Barack Obama is the champion of political social marketing. His camp has conquered the social graph and the digital frontier. Use any Web 2.0 word you want, and Obama’s the best at it.
Yesterday, his camp said that Barack Obama will announce his running make via ...
Posted in Blogs, Branding, Communities, Digital Marketing, Facebook, News, Reviews, Social Media, Social Networking, Strategy, Uncategorized | 1 Comment »
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Digital Marketing, Facebook, Social Media | No Comments »
Tuesday, March 18th, 2008
By Matt Clark
The New York Times and Yahoo! reported last week that Takes All Types (TAT), a new grassroots organization allowing users to register as volunteer Blood Donors and receive alerts when they are needed to donate, has launched a Facebook Application to grow its user-base.
Users opt ...
Posted in Digital Marketing, Facebook, News, Reviews, Social Networking | 1 Comment »
Monday, February 18th, 2008
By John Cantwell
How do you get people to use your Facebook application? You can make it easy to personalize, so the app feels like a tool built specifically for each user. You can make it easily sharable. Or you can offer cold hard prizes, like a hammerhead shark signed by ...
Posted in Digital Marketing, Facebook, Social Media, Web Video | No Comments »
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