Archive for the ‘Facebook’ Category
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Case Studies, Digital Marketing, Facebook, Social Media | No Comments »
Tuesday, March 18th, 2008
By Matt Clark
The New York Times and Yahoo! reported last week that Takes All Types (TAT), a new grassroots organization allowing users to register as volunteer Blood Donors and receive alerts when they are needed to donate, has launched a Facebook Application to grow its user-base.
Users opt ...
Posted in Digital Marketing, Facebook, News, Reviews, Social Networking | 1 Comment »
Monday, February 18th, 2008
By John Cantwell
How do you get people to use your Facebook application? You can make it easy to personalize, so the app feels like a tool built specifically for each user. You can make it easily sharable. Or you can offer cold hard prizes, like a hammerhead shark signed by ...
Posted in Digital Marketing, Facebook, Social Media, Web Video | No Comments »
Friday, January 25th, 2008
By Mallory Dash
TechCrunch reported on Monday that Facebook is now tapping its users to translate the site into different languages. Facebook's "crowd-sourcing" method of translating the site contrasts directly with MySpace, who launches independent sites for their international markets. As a result, digital marketers may have to approach marketing to ...
Posted in Communities, Digital Marketing, Facebook, Uncategorized | No Comments »
Tuesday, December 18th, 2007
By: Matt Clark
As Facebook plans to allow other social networks to license its technology so that applications can run on other sites and Google perfects OpenSocial, brands now have a choice on where they can be targeted. So a question is where do you want to create that brand? When ...
Posted in Branding, Digital Marketing, Facebook, Social Networking, Strategy | No Comments »
Wednesday, December 5th, 2007
By: Matt Clark
Much of DigitalBlab's content is to help PR and Marketing professionals utilize social media sites like <!--[if !vml]--><!--[endif]--> Facebook. But I wanted to take a second out to talk about how Facebook needs to utilize PR and Marketing professionals. I have always been proud of the millenniums. My ...
Posted in Branding, Facebook, News, PR, Social Media | No Comments »
Wednesday, November 21st, 2007
By: Matt Clark
After yesterday’s post about marketers utilizing Facebook search and our example of branded Facebook content traveling virally, I thought it would be good to examine Facebook apps further.
The most popular application on Facebook is called “Causes.” They have about 7,655,225 users. 306,209 are daily active users - ...
Posted in Facebook, Measurement, Social Networking, Strategy | No Comments »
Monday, November 19th, 2007
By: John Cantwell
A brief post to start the week…
Last Friday, the Simply RSS application was added to Facebook’s ever-growing roster of third-party apps. Apparently a vast improvement over its predecessor, My RSS, Simply RSS allows users to post feeds from up to three sites on their Facebook profiles.
Simply RSS is ...
Posted in Communities, Facebook, News, Social Networking | No Comments »
Wednesday, November 14th, 2007
By: John Cantwell
This morning my friend Danny created a group on Facebook dedicated to getting The State, an influential comedy show that ran on MTV in the early 1990’s, released on DVD. A few hours later, I noticed a small ad on my Facebook homepage. It was for The Ten, ...
Posted in Ads, Communities, Facebook, News, Social Media, Social Networking | 1 Comment »
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