Archive for the ‘Measurement’ Category
Monday, June 9th, 2008
by Mallory Dash
According to a few new reports that came out in the last week, digital marketing is becoming more and more established as an approach to strategic marketing efforts. Marketers are increasingly choosing an online approach over traditional media. And within online media, advertisers and marketers are relying more ...
Posted in Digital Marketing, Measurement, News, PR, Uncategorized | No Comments »
Tuesday, February 5th, 2008
By Mallory Dash
Every new technological solution brings with it new challenges. This is certainly the case where online video is concerned. Sites like YouTube make it easy to post and share video content, but measuring the impact and reach of those videos can be difficult for marketers.
Tubemogul, a new service ...
Posted in Ads, Digital Marketing, Measurement, Reviews | No Comments »
Wednesday, January 16th, 2008
By John Cantwell
Today we're looking at the social media network imeem to show how it can be used to promote new music releases.
Some background info
In September 2007, comScore declared imeem the fastest-growing social network of the past year, after the site posted a monster 1600% swell in unique visitors from ...
Posted in Case Studies, Digital Marketing, Measurement, Music, Social Media, Social Networking, Strategy, Uncategorized | No Comments »
Wednesday, December 12th, 2007
By: John Cantwell
Michael Arrington had an interesting story yesterday about Scout Labs, a new startup that aims to help marketers, PR professionals and companies track blog reactions to their brands. Scout Labs' clients (there are about 40 right now, most of whom are confidential) can create a "scout" for anything ...
Posted in Measurement, PR, Reviews | No Comments »
Monday, December 10th, 2007
By: Matt Clark
There is a lot of misinformation on the Web - too much to trust any one medium blindly. As with anything in marketing and public relations, research and evaluation are key. The following is not an entire strategy but basics of how one should search. Making a search ...
Posted in Blogs, Measurement, Social Media, Strategy | 3 Comments »
Wednesday, November 21st, 2007
By: Matt Clark
After yesterday’s post about marketers utilizing Facebook search and our example of branded Facebook content traveling virally, I thought it would be good to examine Facebook apps further.
The most popular application on Facebook is called “Causes.” They have about 7,655,225 users. 306,209 are daily active users - ...
Posted in Facebook, Measurement, Social Networking, Strategy | No Comments »
Friday, November 9th, 2007
From the Marketing & Online Communities Conference-
Digital Strategy requires an innovative approach to measurement. This is what David Dunne of Edelman had to share:
Old
Today
Future
- Impressions- Awareness- Video views- Media placements
- Site traffic- Time spent- Page views- Repeat visits- Open rates (email)- Click through rates- Registration- SEO- Downloads
- Share of ...
Posted in Events, Measurement, Social Media, Strategy | No Comments »
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