Archive for the ‘News’ Category
Thursday, June 12th, 2008
by Mallory Dash
We're a little late on this, but I'm going to try to make up for it with blazingly insightful commentary and the occasional Talking Heads reference. (My God, what have I done?)
Here we go- some of the more notable Webby winners and what we can all learn from ...
Posted in Digital Marketing, News, Social Media, Uncategorized | No Comments »
Wednesday, June 11th, 2008
by Matt Clark
The LAPD has a blog...Government 2.0 anyone?
This is a great step for the blogosphere. Corporate America has accepted the medium and it's time for the government to do the same. There are 20 million people living in LA county and the area has almost as many news ...
Posted in Blogs, News, Social Media | No Comments »
Monday, June 9th, 2008
by Mallory Dash
According to a few new reports that came out in the last week, digital marketing is becoming more and more established as an approach to strategic marketing efforts. Marketers are increasingly choosing an online approach over traditional media. And within online media, advertisers and marketers are relying more ...
Posted in Digital Marketing, Measurement, News, PR, Uncategorized | No Comments »
Thursday, May 15th, 2008
By: Mallory Dash
I am 100% convinced Google is trying to take over the world. Google recently announced the launch of Friend Connect, a service designed to turn any website into a potential social network. While previously believed to be a direct Ning competitor, Friend Connect is instead a way to ...
Posted in Digital Marketing, News, Social Networking | 1 Comment »
Tuesday, May 13th, 2008
By Matt Clark
As reported by TechCrunch, Firefox is working on a project called “Data” that will help track internet surfing habits and capture web analytics. This is great news for the PR professional. Often we are asked to justify blogger relations. I can’t tell you how often ...
Posted in Blogs, News, PR | No Comments »
Monday, May 12th, 2008
By Matt Clark
A few days ago Gina Trapani of LifeHacker published a wiki blacklisting PR firms who pitch spam bloggers. This has kicked up some great social media conversation. How do you pitch bloggers? What’s the best way to work with a blogger? Is a site as popular as Tech ...
Posted in Blogs, Communities, News, Social Media | No Comments »
Monday, April 14th, 2008
By Matt Clark
Adidas launched a YouTube marketing campaign to promote their new microbounce and megabounce shoe line. The YouTube channel, CanYouBounce, is fully branded and attempts to engage users in a fake competition where users vote for the King of the Bounce Champion. Adidas has loaded five videos of ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
Thursday, March 27th, 2008
By Matt Clark
South Park has followed in the footsteps of jackass by providing free online content to fans. South Park Studio allows fans to watch any episode of the show free online, thanks to a deal between show creators Trey Parker and Matt Stone and Comedy Central's ...
Posted in Digital Marketing, News, Reviews | 2 Comments »
Tuesday, March 18th, 2008
By Matt Clark
The New York Times and Yahoo! reported last week that Takes All Types (TAT), a new grassroots organization allowing users to register as volunteer Blood Donors and receive alerts when they are needed to donate, has launched a Facebook Application to grow its user-base.
Users opt ...
Posted in Digital Marketing, Facebook, News, Reviews, Social Networking | 1 Comment »
Thursday, March 13th, 2008
By Matt Clark
Edelman released its ninth annual Edelman Trust Barometer survey (sourced by Pew Internet & American Life Project) back in January (I don’t know how I missed this), which showed conclusively what digital marketers have known for a while now – that Americans are frequenting online video sites like ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
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