Archive for the ‘News’ Category
Tuesday, May 13th, 2008
By Matt Clark
As reported by TechCrunch, Firefox is working on a project called “Data” that will help track internet surfing habits and capture web analytics. This is great news for the PR professional. Often we are asked to justify blogger relations. I can’t tell you how often ...
Posted in Blogs, News, PR | No Comments »
Monday, May 12th, 2008
By Matt Clark
A few days ago Gina Trapani of LifeHacker published a wiki blacklisting PR firms who pitch spam bloggers. This has kicked up some great social media conversation. How do you pitch bloggers? What’s the best way to work with a blogger? Is a site as popular as Tech ...
Posted in Blogs, Communities, News, Social Media | 1 Comment »
Monday, April 14th, 2008
By Matt Clark
Adidas launched a YouTube marketing campaign to promote their new microbounce and megabounce shoe line. The YouTube channel, CanYouBounce, is fully branded and attempts to engage users in a fake competition where users vote for the King of the Bounce Champion. Adidas has loaded five videos of ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
Thursday, March 27th, 2008
By Matt Clark
South Park has followed in the footsteps of jackass by providing free online content to fans. South Park Studio allows fans to watch any episode of the show free online, thanks to a deal between show creators Trey Parker and Matt Stone and Comedy Central's ...
Posted in Digital Marketing, News, Reviews | 2 Comments »
Tuesday, March 18th, 2008
By Matt Clark
The New York Times and Yahoo! reported last week that Takes All Types (TAT), a new grassroots organization allowing users to register as volunteer Blood Donors and receive alerts when they are needed to donate, has launched a Facebook Application to grow its user-base.
Users opt ...
Posted in Digital Marketing, Facebook, News, Reviews, Social Networking | 1 Comment »
Thursday, March 13th, 2008
By Matt Clark
Edelman released its ninth annual Edelman Trust Barometer survey (sourced by Pew Internet & American Life Project) back in January (I don’t know how I missed this), which showed conclusively what digital marketers have known for a while now – that Americans are frequenting online video sites like ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
Monday, February 25th, 2008
By Matt Clark
So here we go again. jackassworld is finally out of soft launch and ready to roll and it looks like they finally got it right (although I’ve said that before... twice).
On February 23rd, jackassworld.com officially launched, with up-to-date content, jackass and Wildboyz videos, and exclusive new video from ...
Posted in Branding, News, Reviews, Television, Web Video | 1 Comment »
Thursday, February 21st, 2008
By Matt Clark
Sony Ericsson, the world's fifth-largest mobile phone manufacturer, announced at the Mobile World Congress in Barcelona that it will allocate 15-25% of its ad budget to digital marketing efforts in 2008. The announcement marks one of the most public votes of confidence for digital marketing to date.
Sony’s strategy ...
Posted in Digital Marketing, News, PR | No Comments »
Wednesday, February 13th, 2008
By Matt Clark
Sorry I am a few weeks late with this. Nielsen Online released some online research a few weeks ago including the top-ranked web brands, blogs and social networking Web sites. These lists should help you target vehicles to drive your online campaigns.
Top 10 Web Brands, December ...
Posted in News | No Comments »
Tuesday, February 12th, 2008
By John Cantwell
More than 140,000 people have signed a petition demanding that Wikipedia remove an image of the prophet Muhammad from its site.
Wikipedia has taken a surprisingly hard-line stance in response, saying that the site is meant to be neutral and "is not censored for the benefit of any particular ...
Posted in Communities, News, PR | No Comments »
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