Archive for the ‘News’ Category
Wednesday, August 13th, 2008
By: Matt Clark
Last week, Facebook launched a new metric for measuring engagement on its applications from daily to monthly usage. As stated in the company blog, the goal is to help developers focus on "longer-term engagement" and show them "the number of users who visit [their] application over a longer ...
Posted in Branding, Facebook, News, Social Networking | 1 Comment »
Tuesday, August 12th, 2008
By: Matt Clark
Its official. Barack Obama is the champion of political social marketing. His camp has conquered the social graph and the digital frontier. Use any Web 2.0 word you want, and Obama’s the best at it.
Yesterday, his camp said that Barack Obama will announce his running make via ...
Posted in Blogs, Branding, Communities, Digital Marketing, Facebook, News, Reviews, Social Media, Social Networking, Strategy, Uncategorized | 1 Comment »
Wednesday, August 6th, 2008
By Matt Clark
USA Today published some great stats yesterday, in a piece by David Lieberman on ad spending shifting to direct marketing. Lieberman focused subscriptions and ad dollars dropping, causing print publications to raise their prices. But inside the article was some great information on digital marketing that we ...
Posted in Ads, Digital Marketing, News, Uncategorized | 1 Comment »
Thursday, June 12th, 2008
by Mallory Dash
We're a little late on this, but I'm going to try to make up for it with blazingly insightful commentary and the occasional Talking Heads reference. (My God, what have I done?)
Here we go- some of the more notable Webby winners and what we can all learn from ...
Posted in Digital Marketing, News, Social Media, Uncategorized | No Comments »
Wednesday, June 11th, 2008
by Matt Clark
The LAPD has a blog...Government 2.0 anyone?
This is a great step for the blogosphere. Corporate America has accepted the medium and it's time for the government to do the same. There are 20 million people living in LA county and the area has almost as many news ...
Posted in Blogs, News, Social Media | No Comments »
Monday, June 9th, 2008
by Mallory Dash
According to a few new reports that came out in the last week, digital marketing is becoming more and more established as an approach to strategic marketing efforts. Marketers are increasingly choosing an online approach over traditional media. And within online media, advertisers and marketers are relying more ...
Posted in Digital Marketing, News, PR, Uncategorized | No Comments »
Thursday, May 15th, 2008
By: Mallory Dash
I am 100% convinced Google is trying to take over the world. Google recently announced the launch of Friend Connect, a service designed to turn any website into a potential social network. While previously believed to be a direct Ning competitor, Friend Connect is instead a way to ...
Posted in Digital Marketing, News, Social Networking | No Comments »
Tuesday, May 13th, 2008
By Matt Clark
As reported by TechCrunch, Firefox is working on a project called “Data” that will help track internet surfing habits and capture web analytics. This is great news for the PR professional. Often we are asked to justify blogger relations. I can’t tell you how often ...
Posted in Blogs, News, PR | No Comments »
Monday, May 12th, 2008
By Matt Clark
A few days ago Gina Trapani of LifeHacker published a wiki blacklisting PR firms who pitch spam bloggers. This has kicked up some great social media conversation. How do you pitch bloggers? What’s the best way to work with a blogger? Is a site as popular as Tech ...
Posted in Blogs, Communities, News, Social Media | 1 Comment »
Monday, April 14th, 2008
By Matt Clark
Adidas launched a YouTube marketing campaign to promote their new microbounce and megabounce shoe line. The YouTube channel, CanYouBounce, is fully branded and attempts to engage users in a fake competition where users vote for the King of the Bounce Champion. Adidas has loaded five videos of ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
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