Archive for the ‘News’ Category
Monday, February 25th, 2008
By Matt Clark
So here we go again. jackassworld is finally out of soft launch and ready to roll and it looks like they finally got it right (although I’ve said that before... twice).
On February 23rd, jackassworld.com officially launched, with up-to-date content, jackass and Wildboyz videos, and exclusive new video from ...
Posted in Branding, News, Reviews, Web Video | 1 Comment »
Thursday, February 21st, 2008
By Matt Clark
Sony Ericsson, the world's fifth-largest mobile phone manufacturer, announced at the Mobile World Congress in Barcelona that it will allocate 15-25% of its ad budget to digital marketing efforts in 2008. The announcement marks one of the most public votes of confidence for digital marketing to date.
Sony’s strategy ...
Posted in Digital Marketing, News, PR | No Comments »
Wednesday, February 13th, 2008
By Matt Clark
Sorry I am a few weeks late with this. Nielsen Online released some online research a few weeks ago including the top-ranked web brands, blogs and social networking Web sites. These lists should help you target vehicles to drive your online campaigns.
Top 10 Web Brands, December ...
Posted in News | No Comments »
Tuesday, February 12th, 2008
By John Cantwell
More than 140,000 people have signed a petition demanding that Wikipedia remove an image of the prophet Muhammad from its site.
Wikipedia has taken a surprisingly hard-line stance in response, saying that the site is meant to be neutral and "is not censored for the benefit of any particular ...
Posted in Communities, News, PR | No Comments »
Wednesday, January 30th, 2008
By John Cantwell
Yesterday we reported some ways that the latest updates to Digg's top-secret algorithm could impact how stories are promoted through the site.
There is, however, far more to the Digg algorithm story than just that. After the algorithm switch was announced, top Diggers immediately felt alienated and, in short ...
Posted in Blogs, Communities, News, Social Media | 2 Comments »
Friday, January 25th, 2008
By Matt Clark
Web 2.0 NY will take place next Thursday, January 31, at Fordham's Lincoln Center campus in Manhattan. The one-day event will focus on monetizing opportunities behind Web 2.0. The keynote speaker, Josh Macht of Harvard Business Digital, will talk about why Madison Ave needs Web 2.0.
Interesting ...
Posted in Ads, Events, News | No Comments »
Thursday, January 24th, 2008
By Matt Clark
Taiwanese smartphone maker High Tech Computer (HTC) is learning social media relations the hard way.
In recent months, HTC released a number of popular, high-end handsets that, according to Engadget, were purposely shipped without drivers that would take advantage of video acceleration hardware in the phones, resulting in inferior ...
Posted in News, Reviews, Social Media | No Comments »
Wednesday, January 23rd, 2008
By Kerry Trimmer
As Slashdot reported last Wednesday, a leaked internal memo indicates that Time Warner will begin testing a new tiered billing plan that could impact Internet usage patterns and, in turn, digital marketing strategies. Time Warner will begin testing the new plan, which charges customers based on their Internet ...
Posted in Digital Marketing, News, Web Video | No Comments »
Monday, January 14th, 2008
By Matt Clark
I wanted to give a quick update on JackassWorld.com. We reported a few weeks back that Jackass 2.5 was going to released on December 19. At the time I wrote, "I think this is a great step for Digital Marketing and I am sure Jackass 2.5 will be ...
Posted in Digital Marketing, News, Reviews, Web Video | 1 Comment »
Friday, December 14th, 2007
By Matt Clark
It seems that MTV Networks is willing to be a Digital Marketing science experiment with Jackass 2.5. As reported by the New York Times, Jackass 2.5, the hour-plus movie, will be available for free online. This is an out-of-the-box idea, but it's not a new one. ...
Posted in Blogs, Digital Marketing, News, Web Video | 3 Comments »
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