Archive for the ‘PR’ Category
Monday, June 9th, 2008
by Mallory Dash
According to a few new reports that came out in the last week, digital marketing is becoming more and more established as an approach to strategic marketing efforts. Marketers are increasingly choosing an online approach over traditional media. And within online media, advertisers and marketers are relying more ...
Posted in Digital Marketing, Measurement, News, PR, Uncategorized | No Comments »
Thursday, June 5th, 2008
By Matt Clark
As Paul Gillin said in The New Influencers, a single reference from a top blogger is sometimes all it takes to kick off a blog swarm, a massing of blog activity around one topic. Most PR professionals aim to create a swarm. We look for the ...
Posted in Blogs, PR, Social Media, Strategy | 1 Comment »
Friday, May 30th, 2008
By John Cantwell
GetSatisfaction.com is an excellent new website that can help companies and brands monitor and manage their online reputation from a centralized location. By combining aspects of social networks and the traditional customer service experience (i.e., interacting with a living human), the site offers a deeply personal experience that ...
Posted in Branding, Digital Marketing, PR, Reviews, Service, Social Networking, Strategy | No Comments »
Tuesday, May 13th, 2008
By Matt Clark
As reported by TechCrunch, Firefox is working on a project called “Data” that will help track internet surfing habits and capture web analytics. This is great news for the PR professional. Often we are asked to justify blogger relations. I can’t tell you how often ...
Posted in Blogs, News, PR | No Comments »
Tuesday, May 6th, 2008
By Matt Clark
Blogging is one of the most common social media tools used today. Many marketers are in love with the idea of blogging. If you are a business owner with out a blog, you’re in the out crowd. “Did you see Johnny over there? Poor ...
Posted in Blogs, Communities, PR, Social Media, Strategy, Uncategorized | No Comments »
Tuesday, March 11th, 2008
By Matt Clark
Though the genocide in Darfur is one of the great tragedies of this young century, there is still shockingly little attention paid to this issue. Presented with this problem, the United States Holocaust Memorial Museum enacted a comprehensive digital marketing plan to raise awareness and get people to ...
Posted in Case Studies, Digital Marketing, PR, Reviews, Social Media, Strategy, Web Video | No Comments »
Thursday, February 21st, 2008
By Matt Clark
Sony Ericsson, the world's fifth-largest mobile phone manufacturer, announced at the Mobile World Congress in Barcelona that it will allocate 15-25% of its ad budget to digital marketing efforts in 2008. The announcement marks one of the most public votes of confidence for digital marketing to date.
Sony’s strategy ...
Posted in Digital Marketing, News, PR | No Comments »
Tuesday, February 12th, 2008
By John Cantwell
More than 140,000 people have signed a petition demanding that Wikipedia remove an image of the prophet Muhammad from its site.
Wikipedia has taken a surprisingly hard-line stance in response, saying that the site is meant to be neutral and "is not censored for the benefit of any particular ...
Posted in Communities, News, PR | 1 Comment »
Tuesday, January 15th, 2008
By: Matt Clark
John passed along an interesting article from PBS's MediaShift blog about how journalists are using Web 2.0 to inform their story flow – and of course, we found a few new ways PR pros can take advantage of them.
The author of the article, Mark Glaser also suggests that ...
Posted in Communities, PR, Reviews, Social Media | No Comments »
Wednesday, December 12th, 2007
By: John Cantwell
Michael Arrington had an interesting story yesterday about Scout Labs, a new startup that aims to help marketers, PR professionals and companies track blog reactions to their brands. Scout Labs' clients (there are about 40 right now, most of whom are confidential) can create a "scout" for anything ...
Posted in Measurement, PR, Reviews | No Comments »
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