Archive for the ‘PR’ Category
Wednesday, May 27th, 2009
By: Matt Clark
I remember Peter Shankman talking about MSNing, IMing, Facebooking and Tweeting journalists. This was right around the pitch-via-Facebook debate and I didn't want to push the envelope with journalists. But now I understand the value of using social media to instantly reach journalists. My co-worker Jess talks to ...
Posted in PR, Social Media, Strategy | No Comments »
Saturday, March 28th, 2009
By Matt Clark
I just had an interesting conversation with Dr. Pauly from Tao of Poker. We were all hanging out in the Caesars sports book after the AMAZING VILLANOVA WIN (I think I chain smoked 10 cigs in the last 5 minutes).
Pauly was twittering during the entire Dream Team ...
Posted in Branding, PR, Social Media, Strategy | 1 Comment »
Saturday, March 28th, 2009
By: Matt Clark
I’m out in Vegas at the Dream Team Poker event. There are about 444 people in the tournament with a healthy number of pros. What’s really surprising is the number of people twittering the event --- while they are playing.
I tried this a few weeks ago while playing a cash game in ...
Posted in Blogs, Branding, Communities, PR, Social Networking, Strategy | 2 Comments »
Tuesday, February 10th, 2009
Here is some more information to help with your Baby Boomers push. I'm not going to pretend I know what I'm talking about here. I can guess the best strategies and place to reach out too, but I'm not a baby boomer, and I'm way to lazy to call my ...
Posted in PR, Strategy | No Comments »
Wednesday, September 10th, 2008
By: Matt Clark
Google has taken another step towards world domination (we have mentioned this notion before). Yesterday Google announced they will be scanning newspaper archives and making them searchable on the internet. The project will start with a small number of North American newspapers, but Google's intention is to have ...
Posted in News, PR, Social Media | No Comments »
Monday, August 25th, 2008
By: Matt Clark
Two weeks ago I praised Obama’s social media and digital marketing savvy after finding out about his plans to announce his VP pick via text messaging and e-mails. Obama promised that his supporters would be the first to know his pick if they opted into his marketing ...
Posted in Blogs, Communities, Digital Marketing, News, PR, Reviews, Social Media, Strategy | No Comments »
Tuesday, August 19th, 2008
By: Matt Clark
Jonah Bloom wrote an interesting article in this week’s Crain’s New York Business about the proposed death of newspapers.
Bloom came to the defense of the newspaper industry, claiming that the industry is not dying, but do need to revamp their digital content and technology. I won't go ...
Posted in Digital Marketing, News, PR, Social Media, Strategy, Uncategorized | No Comments »
Thursday, August 14th, 2008
By: Matt Clark and Mallory Dash
That’s right: we're double-teaming this one. (Matt: Oh, yeeah) (Mal: You're fine... no double-teaming here...at all)
We would like to welcome you all to PR World War 3. I (Matt) call it WW3 because this seems to be the third major attack on the PR industry ...
Posted in Blogs, News, PR, Social Media | 1 Comment »
Monday, June 9th, 2008
by Mallory Dash
According to a few new reports that came out in the last week, digital marketing is becoming more and more established as an approach to strategic marketing efforts. Marketers are increasingly choosing an online approach over traditional media. And within online media, advertisers and marketers are relying more ...
Posted in Digital Marketing, News, PR, Uncategorized | No Comments »
Thursday, June 5th, 2008
By Matt Clark
As Paul Gillin said in The New Influencers, a single reference from a top blogger is sometimes all it takes to kick off a blog swarm, a massing of blog activity around one topic. Most PR professionals aim to create a swarm. We look for the ...
Posted in Blogs, PR, Social Media, Strategy | 2 Comments »
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