Archive for the ‘PR’ Category
Tuesday, February 12th, 2008
By John Cantwell
More than 140,000 people have signed a petition demanding that Wikipedia remove an image of the prophet Muhammad from its site.
Wikipedia has taken a surprisingly hard-line stance in response, saying that the site is meant to be neutral and "is not censored for the benefit of any particular ...
Posted in Communities, News, PR | No Comments »
Tuesday, January 15th, 2008
By: Matt Clark
John passed along an interesting article from PBS's MediaShift blog about how journalists are using Web 2.0 to inform their story flow – and of course, we found a few new ways PR pros can take advantage of them.
The author of the article, Mark Glaser also suggests that ...
Posted in Communities, PR, Reviews, Social Media | No Comments »
Wednesday, December 12th, 2007
By: John Cantwell
Michael Arrington had an interesting story yesterday about Scout Labs, a new startup that aims to help marketers, PR professionals and companies track blog reactions to their brands. Scout Labs' clients (there are about 40 right now, most of whom are confidential) can create a "scout" for anything ...
Posted in Measurement, PR, Reviews | No Comments »
Friday, December 7th, 2007
By: John Cantwell
A basic, wonderful and sometimes frightening fact about the Web 2.0 world is that information, opinions, facts, half-facts, lies, rants and raves all travel lightning-fast. A single person who, in previous generations, did not have a platform or the necessary resources to gain exposure, can now legitimately impact ...
Posted in Blogs, Case Studies, PR, Uncategorized | 1 Comment »
Wednesday, December 5th, 2007
By: Matt Clark
Much of DigitalBlab's content is to help PR and Marketing professionals utilize social media sites like <!--[if !vml]--><!--[endif]--> Facebook. But I wanted to take a second out to talk about how Facebook needs to utilize PR and Marketing professionals. I have always been proud of the millenniums. My ...
Posted in Branding, Facebook, News, PR, Social Media | No Comments »
Monday, December 3rd, 2007
By: Matt Clark
To create a steady growth of brand awareness and traffic to your site, the best approach is a sustained campaign rather than a buzz campaign. A Buzz campaign will create a strong initial spike in traffic and brand awareness that dies out almost as quickly as it grew. ...
Posted in Blogs, Branding, Communities, Digital Marketing, PR, Social Media, Strategy | 1 Comment »
Wednesday, November 28th, 2007
By: Matt Clark
There are over 200 social networking websites available to consumers, and billions of dollars changing hands over them. Almost all of these companies are trying to evolve into sustainable businesses with a solid marketing plan rather than contributing to the next Internet bubble bust. To go against Goliaths ...
Posted in Branding, PR, Social Networking, Strategy | 1 Comment »
Tuesday, November 20th, 2007
By: Matt Clark
PR practitioners have been throwing "SEO" around for a while now and every major wire service has SEO services available for practitioners. There is a lot to learn, however, about SEOing a press release.
Search Engine Optimization (SEO) is the process of utilizing search-engine-sensitive keywords in online content to ...
Posted in PR, Search Engine Optimization, Strategy | No Comments »
Friday, November 16th, 2007
In The New Influencers, Paul Gillin wrote, "Professional journalists understand the PR pitch game. Enthusiasts [Bloggers] want you to share their passion for a topic. Before contacting an enthusiast, spend some time learning about his or her specialty."
PR practitioners cannot use a mass pitch to shove a crafted message into ...
Posted in Blogs, PR, Social Media, Strategy | No Comments »
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