Archive for the ‘Reviews’ Category
Friday, May 30th, 2008
By John Cantwell
GetSatisfaction.com is an excellent new website that can help companies and brands monitor and manage their online reputation from a centralized location. By combining aspects of social networks and the traditional customer service experience (i.e., interacting with a living human), the site offers a deeply personal experience that ...
Posted in Branding, Digital Marketing, PR, Reviews, Service, Social Networking, Strategy | No Comments »
Thursday, May 22nd, 2008
By Matt Clark
It’s not easy to cultivate brand equity in a world where candid customer feedback and conversations increasingly dominate news and search results around products. But a proven method of success is using social media to embrace customer engagement. But how do you track everything?
Summize.com allows PR and Marketing ...
Posted in Communities, Reviews, Social Media, Uncategorized | 3 Comments »
Wednesday, May 7th, 2008
By: Mallory Dash
You can call it "getting to the point" to an extreme level. If you can say what you want to say to your audience in 140 characters or less, then you're ready for Twitter.
While the micro-blogging service is already popular among Web 2.0 enthusiasts, Twitter is also breaking ...
Posted in Branding, Communities, Digital Marketing, Reviews, Social Media, Social Networking, Strategy, Web Video | 1 Comment »
Thursday, March 27th, 2008
By Matt Clark
South Park has followed in the footsteps of jackass by providing free online content to fans. South Park Studio allows fans to watch any episode of the show free online, thanks to a deal between show creators Trey Parker and Matt Stone and Comedy Central's ...
Posted in Digital Marketing, News, Reviews | 2 Comments »
Tuesday, March 18th, 2008
By Matt Clark
The New York Times and Yahoo! reported last week that Takes All Types (TAT), a new grassroots organization allowing users to register as volunteer Blood Donors and receive alerts when they are needed to donate, has launched a Facebook Application to grow its user-base.
Users opt ...
Posted in Digital Marketing, Facebook, News, Reviews, Social Networking | 1 Comment »
Tuesday, March 11th, 2008
By Matt Clark
Though the genocide in Darfur is one of the great tragedies of this young century, there is still shockingly little attention paid to this issue. Presented with this problem, the United States Holocaust Memorial Museum enacted a comprehensive digital marketing plan to raise awareness and get people to ...
Posted in Case Studies, Digital Marketing, PR, Reviews, Social Media, Strategy, Web Video | No Comments »
Wednesday, February 27th, 2008
By John Cantwell
SocialTNT ran a great post the other day breaking down the social media strategy leading up to the Oscars. Some highlights of the pre-Oscar digital buzz:
A dedicated YouTube channel with more than 60 videos of classic Oscar moments - popular acceptance speeches, etc. - and behind-the-scenes footage.
For the ...
Posted in Blogs, Digital Marketing, Reviews, Social Media, Strategy, Web Video | No Comments »
Monday, February 25th, 2008
By Matt Clark
So here we go again. jackassworld is finally out of soft launch and ready to roll and it looks like they finally got it right (although I’ve said that before... twice).
On February 23rd, jackassworld.com officially launched, with up-to-date content, jackass and Wildboyz videos, and exclusive new video from ...
Posted in Branding, News, Reviews, Television, Web Video | 1 Comment »
Tuesday, February 19th, 2008
By Mallory Dash
AdCamo, a new online advertising tool launched in beta last week, allows publishers to generate ad revenue by monetizing their sites' backgrounds with sponsored backgrounds and matching banner ads.
Mega sites like MySpace and Perez Hilton have long made money off of sponsored background ads. AdCamo allows smaller ...
Posted in Ads, Digital Marketing, Reviews | No Comments »
Monday, February 18th, 2008
By Matt Clark
Social bookmarking is increasingly important for digital marketers and PR professionals. However, because there are so many social bookmarking sites out there, distributing content to all of them can be time-consuming and difficult.
SocialMarker is a free service designed to reduce the time and effort needed to socially ...
Posted in Digital Marketing, Reviews, Social Media | No Comments »
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