Archive for the ‘Reviews’ Category
Monday, February 25th, 2008
By Matt Clark
So here we go again. jackassworld is finally out of soft launch and ready to roll and it looks like they finally got it right (although I’ve said that before... twice).
On February 23rd, jackassworld.com officially launched, with up-to-date content, jackass and Wildboyz videos, and exclusive new video from ...
Posted in Branding, News, Reviews, Television, Web Video | 1 Comment »
Tuesday, February 19th, 2008
By Mallory Dash
AdCamo, a new online advertising tool launched in beta last week, allows publishers to generate ad revenue by monetizing their sites' backgrounds with sponsored backgrounds and matching banner ads.
Mega sites like MySpace and Perez Hilton have long made money off of sponsored background ads. AdCamo allows smaller ...
Posted in Ads, Digital Marketing, Reviews | No Comments »
Monday, February 18th, 2008
By Matt Clark
Social bookmarking is increasingly important for digital marketers and PR professionals. However, because there are so many social bookmarking sites out there, distributing content to all of them can be time-consuming and difficult.
SocialMarker is a free service designed to reduce the time and effort needed to socially ...
Posted in Digital Marketing, Reviews, Social Media | No Comments »
Tuesday, February 5th, 2008
By Mallory Dash
Every new technological solution brings with it new challenges. This is certainly the case where online video is concerned. Sites like YouTube make it easy to post and share video content, but measuring the impact and reach of those videos can be difficult for marketers.
Tubemogul, a new service ...
Posted in Ads, Digital Marketing, Measurement, Reviews | No Comments »
Monday, January 28th, 2008
By Kerry Trimmer
Cloverfield, the horror flick about a monster attacking Manhattan, from director Matt Reeves and producer J.J. Abrams, grossed $46.1 million in box offices nationwide over the Martin Luther King Jr. holiday weekend. And it owes a big chunk of that success to some brilliant digital marketing.
How does a ...
Posted in Branding, Case Studies, Digital Marketing, Reviews, Social Media | No Comments »
Thursday, January 24th, 2008
By Matt Clark
Taiwanese smartphone maker High Tech Computer (HTC) is learning social media relations the hard way.
In recent months, HTC released a number of popular, high-end handsets that, according to Engadget, were purposely shipped without drivers that would take advantage of video acceleration hardware in the phones, resulting in inferior ...
Posted in News, Reviews, Social Media | No Comments »
Tuesday, January 15th, 2008
By: Matt Clark
John passed along an interesting article from PBS's MediaShift blog about how journalists are using Web 2.0 to inform their story flow – and of course, we found a few new ways PR pros can take advantage of them.
The author of the article, Mark Glaser also suggests that ...
Posted in Communities, PR, Reviews, Social Media | No Comments »
Monday, January 14th, 2008
By Matt Clark
I wanted to give a quick update on JackassWorld.com. We reported a few weeks back that Jackass 2.5 was going to released on December 19. At the time I wrote, "I think this is a great step for Digital Marketing and I am sure Jackass 2.5 will be ...
Posted in Digital Marketing, News, Reviews, Web Video | 1 Comment »
Wednesday, December 12th, 2007
By: John Cantwell
Michael Arrington had an interesting story yesterday about Scout Labs, a new startup that aims to help marketers, PR professionals and companies track blog reactions to their brands. Scout Labs' clients (there are about 40 right now, most of whom are confidential) can create a "scout" for anything ...
Posted in Measurement, PR, Reviews | No Comments »
Tuesday, November 20th, 2007
When Facebook released their Mini-Feed, the community pushed back. They felt it to be intrusive and annoying. Marketers, however, are in love with it. If any Facebook member uses branded content on Facebook, such as TripAdvisor's Cities I've Visited, the information is sent virally to all of the members friends. ...
Posted in Ads, News, Reviews, Search Engine Marketing, Social Networking | No Comments »
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