Archive for the ‘Reviews’ Category
Wednesday, December 12th, 2007
By: John Cantwell
Michael Arrington had an interesting story yesterday about Scout Labs, a new startup that aims to help marketers, PR professionals and companies track blog reactions to their brands. Scout Labs' clients (there are about 40 right now, most of whom are confidential) can create a "scout" for anything ...
Posted in PR, Reviews | No Comments »
Tuesday, November 20th, 2007
When Facebook released their Mini-Feed, the community pushed back. They felt it to be intrusive and annoying. Marketers, however, are in love with it. If any Facebook member uses branded content on Facebook, such as TripAdvisor's Cities I've Visited, the information is sent virally to all of the members friends. ...
Posted in Ads, News, Reviews, Search Engine Marketing, Social Networking | No Comments »
Friday, November 16th, 2007
Maybe NBC is expecting the writer's strike to last a while longer.
This week the network launched its new "Create a Hero" tool on nbc.com. The tool allows fans of the show "Heroes" to select and vote on a new hero that will ultimately be written into the show.
Each week fans ...
Posted in Communities, Digital Marketing, Reviews | No Comments »
Monday, November 12th, 2007
By Matt Clark
From the Marketing & Online Community Conference –
In another break-out session, Thor Muller of Satisfaction focused on practical strategies for cultivating brand equity in a world where candid customer feedback and conversations increasingly dominate news and search results around products. Thor highlighted how companies have implemented customer service ...
Posted in Communities, Digital Marketing, Reviews, Social Media | 1 Comment »
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