Archive for the ‘Social Media’ Category

Baby Booming Web 2.0

Wednesday, February 4th, 2009

By: Mat Clark My Boss Lady passed these stats along to me that Regina Lewis, AOL's consumer adviser, gave out on CBS's The Saturday Early Show. About 78 million baby boomers are living in the United States today, and 65.1 million of them are online. In fact, they account for one ...

Obama v. McCain Digital Scorecard and Poker

Sunday, November 9th, 2008

By: Matt Clark I'm back Vegas for the WSOP final table.  So far my guys are dominating with five of the six players left when I post this.  No much social media happening out here except for @taopauly doing a great job with the Twitter updates.  We also have about 12 great ...

How Not to Make a Web Video go Viral

Saturday, November 1st, 2008

By Matt Clark So my Web video experiment did not start well. I’m not upset though, it can still turn around. The best thing about this video starting poorly is learning what not to do in the future. That’s great for you, my loyal readers (all five of you… hi mom). ...

Google to Scan the World and Save it Online

Wednesday, September 10th, 2008

By: Matt Clark Google has taken another step towards world domination (we have mentioned this notion before). Yesterday Google announced they will be scanning newspaper archives and making them searchable on the internet. The project will start with a small number of North American newspapers, but Google's intention is to have ...

Best Social Media Practices for Roomorama

Monday, September 8th, 2008

By: Matt Clark & John Cantwell Yup that's right, Johnny boy is back, for a limited time only. He signed a short term deal with DBlab to help with this post. Unfortunately John is too busy with "higher education" and trying to "better his life" to contribute more. Anyway, today we're looking ...

How to Respond to a Bad Blog Post

Wednesday, September 3rd, 2008

By Matt Clark We talk a lot about the blogosphere here at DigitalBlab. We admittedly have a man crush on it. But what happens when a blog turns on you? Before reading this article you might want to go over past blog posts here, here and here. One of our best ...

Fantasy Football 2.0… for Charity

Thursday, August 28th, 2008

by: Mallory Dash It's the most wonderful time of the year- according to John Madden, Joe Buck, my dad, your mom, and myself. It's fantasy time- and no, not those kind of fantasies- the closing of a long fantasy baseball summer, and the beginning of a brand new football season. I have ...

Facebook Ads vs Facebook Groups

Wednesday, August 27th, 2008

By: Matt Clark So Facebook is apparently raking in $90 million with their new advertising platform launched just under a year ago. Homepage sponsored stories (aka - ads on your Facebook news feed) cost a minimum of $50,000 with an average CPM of $10 with an up-sell cost if you ...

Obama VP Text Hit Late But Still Hit Hard

Monday, August 25th, 2008

By: Matt Clark Two weeks ago I praised Obama’s social media and digital marketing savvy after finding out about his plans to announce his VP pick via text messaging and e-mails. Obama promised that his supporters would be the first to know his pick if they opted into his marketing ...

The Rise of Web Over Print Has Been Greatly Exaggerated

Tuesday, August 19th, 2008

By: Matt Clark Jonah Bloom wrote an interesting article in this week’s Crain’s New York Business about the proposed death of newspapers. Bloom came to the defense of the newspaper industry, claiming that the industry is not dying, but do need to revamp their digital content and technology. I won't go ...