Archive for the ‘Social Media’ Category
Tuesday, April 29th, 2008
By John Cantwell
Things may not be going so well for the airlines right now, but at least there's one bright spot – Southwest Airlines has a great, multi-pronged digital marketing campaign going.
The discount airline, famous for its cheap flights and “Wanna get away?” television spots, has entered the digital marketing ...
Posted in Ads, Blogs, Branding, Digital Marketing, Facebook, Social Media | No Comments »
Thursday, April 3rd, 2008
By: Matt Clark
After covering South Park's new South Park Studios, I have become addicted to the site. I am starting to engage the brand again as I did during college. A recent episode poked fun at online video (and Canada) but made some interesting points regarding online video ...
Posted in Digital Marketing, Social Media, Web Video | No Comments »
Tuesday, March 11th, 2008
By Matt Clark
Though the genocide in Darfur is one of the great tragedies of this young century, there is still shockingly little attention paid to this issue. Presented with this problem, the United States Holocaust Memorial Museum enacted a comprehensive digital marketing plan to raise awareness and get people to ...
Posted in Digital Marketing, PR, Reviews, Social Media, Strategy, Web Video | No Comments »
Wednesday, February 27th, 2008
By John Cantwell
SocialTNT ran a great post the other day breaking down the social media strategy leading up to the Oscars. Some highlights of the pre-Oscar digital buzz:
A dedicated YouTube channel with more than 60 videos of classic Oscar moments - popular acceptance speeches, etc. - and behind-the-scenes footage.
For the ...
Posted in Blogs, Digital Marketing, Reviews, Social Media, Strategy, Web Video | No Comments »
Monday, February 18th, 2008
By John Cantwell
How do you get people to use your Facebook application? You can make it easy to personalize, so the app feels like a tool built specifically for each user. You can make it easily sharable. Or you can offer cold hard prizes, like a hammerhead shark signed by ...
Posted in Digital Marketing, Facebook, Social Media, Web Video | No Comments »
Monday, February 18th, 2008
By Matt Clark
Social bookmarking is increasingly important for digital marketers and PR professionals. However, because there are so many social bookmarking sites out there, distributing content to all of them can be time-consuming and difficult.
SocialMarker is a free service designed to reduce the time and effort needed to socially ...
Posted in Digital Marketing, Reviews, Social Media | No Comments »
Wednesday, January 30th, 2008
By John Cantwell
Yesterday we reported some ways that the latest updates to Digg's top-secret algorithm could impact how stories are promoted through the site.
There is, however, far more to the Digg algorithm story than just that. After the algorithm switch was announced, top Diggers immediately felt alienated and, in short ...
Posted in Blogs, Communities, News, Social Media | 2 Comments »
Monday, January 28th, 2008
By Kerry Trimmer
Cloverfield, the horror flick about a monster attacking Manhattan, from director Matt Reeves and producer J.J. Abrams, grossed $46.1 million in box offices nationwide over the Martin Luther King Jr. holiday weekend. And it owes a big chunk of that success to some brilliant digital marketing.
How does a ...
Posted in Branding, Digital Marketing, Reviews, Social Media | No Comments »
Thursday, January 24th, 2008
By Matt Clark
Taiwanese smartphone maker High Tech Computer (HTC) is learning social media relations the hard way.
In recent months, HTC released a number of popular, high-end handsets that, according to Engadget, were purposely shipped without drivers that would take advantage of video acceleration hardware in the phones, resulting in inferior ...
Posted in News, Reviews, Social Media | No Comments »
Wednesday, January 16th, 2008
By John Cantwell
Today we're looking at the social media network imeem to show how it can be used to promote new music releases.
Some background info
In September 2007, comScore declared imeem the fastest-growing social network of the past year, after the site posted a monster 1600% swell in unique visitors from ...
Posted in Digital Marketing, Social Media, Social Networking, Strategy, Uncategorized | No Comments »
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