Archive for the ‘Social Networking’ Category

Branding your cash cow: It only hurts for a second

Monday, June 16th, 2008

by Mallory Dash Chris Brogan has an excellent post on his blog today listing his top 100 personal branding tactics. While it won't be necessary to go through each and every one here (although I recommend you do on your own time) there are a few that are particularly pertinent to ...

Review: GetSatisfaction a Win-Win for Customers and Brands

Friday, May 30th, 2008

By John Cantwell GetSatisfaction.com is an excellent new website that can help companies and brands monitor and manage their online reputation from a centralized location. By combining aspects of social networks and the traditional customer service experience (i.e., interacting with a living human), the site offers a deeply personal experience that ...

Google Launches Full War on Facebook - Friend Connect May Force Marketers to Change Social Network Strategies

Thursday, May 15th, 2008

By: Mallory Dash I am 100% convinced Google is trying to take over the world. Google recently announced the launch of Friend Connect, a service designed to turn any website into a potential social network. While previously believed to be a direct Ning competitor, Friend Connect is instead a way to ...

Marketing Through Twitter (Twarketing)

Wednesday, May 7th, 2008

By: Mallory Dash You can call it "getting to the point" to an extreme level. If you can say what you want to say to your audience in 140 characters or less, then you're ready for Twitter. While the micro-blogging service is already popular among Web 2.0 enthusiasts, Twitter is also breaking ...

TAT’s Facebook App Shows one way Non-Profits can use Digital Marketing

Tuesday, March 18th, 2008

By Matt Clark The New York Times and Yahoo! reported last week that Takes All Types (TAT), a new grassroots organization allowing users to register as volunteer Blood Donors and receive alerts when they are needed to donate, has launched a Facebook Application to grow its user-base. Users opt ...

Digg Algorithm Change Affects How Top Stories Are Promoted

Tuesday, January 29th, 2008

By Mallory Dash Last week, Digg announced changes to its promotional algorithm that will affect the way stories are ranked and moved to Digg’s front page. This new algorithm looks at the diversity of a story’s diggers—that is, the more varied a story’s set of Diggers is, the more likely that ...

Strategy: How to Market Music on imeem

Wednesday, January 16th, 2008

By John Cantwell Today we're looking at the social media network imeem to show how it can be used to promote new music releases. Some background info In September 2007, comScore declared imeem the fastest-growing social network of the past year, after the site posted a monster 1600% swell in unique visitors from ...

Why Build a Facebook App?

Tuesday, December 18th, 2007

By: Matt Clark As Facebook plans to allow other social networks to license its technology so that applications can run on other sites and Google perfects OpenSocial, brands now have a choice on where they can be targeted. So a question is where do you want to create that brand? When ...

Here Comes Another Bubble?

Friday, December 7th, 2007

A little fun for your Friday..................

Are You as Innovative as Your Social Networking Client?

Wednesday, November 28th, 2007

By: Matt Clark There are over 200 social networking websites available to consumers, and billions of dollars changing hands over them. Almost all of these companies are trying to evolve into sustainable businesses with a solid marketing plan rather than contributing to the next Internet bubble bust. To go against Goliaths ...