Archive for the ‘Social Networking’ Category
Tuesday, December 18th, 2007
By: Matt Clark
As Facebook plans to allow other social networks to license its technology so that applications can run on other sites and Google perfects OpenSocial, brands now have a choice on where they can be targeted. So a question is where do you want to create that brand? When ...
Posted in Branding, Digital Marketing, Facebook, Social Networking, Strategy | No Comments »
Friday, December 7th, 2007
A little fun for your Friday..................
Posted in Social Media, Social Networking | 2 Comments »
Wednesday, November 28th, 2007
By: Matt Clark
There are over 200 social networking websites available to consumers, and billions of dollars changing hands over them. Almost all of these companies are trying to evolve into sustainable businesses with a solid marketing plan rather than contributing to the next Internet bubble bust. To go against Goliaths ...
Posted in Branding, PR, Social Networking, Strategy | 1 Comment »
Wednesday, November 21st, 2007
By: Matt Clark
After yesterday’s post about marketers utilizing Facebook search and our example of branded Facebook content traveling virally, I thought it would be good to examine Facebook apps further.
The most popular application on Facebook is called “Causes.” They have about 7,655,225 users. 306,209 are daily active users - ...
Posted in Facebook, Measurement, Social Networking, Strategy | No Comments »
Tuesday, November 20th, 2007
When Facebook released their Mini-Feed, the community pushed back. They felt it to be intrusive and annoying. Marketers, however, are in love with it. If any Facebook member uses branded content on Facebook, such as TripAdvisor's Cities I've Visited, the information is sent virally to all of the members friends. ...
Posted in Ads, News, Reviews, Search Engine Marketing, Social Networking | No Comments »
Monday, November 19th, 2007
By: John Cantwell
A brief post to start the week…
Last Friday, the Simply RSS application was added to Facebook’s ever-growing roster of third-party apps. Apparently a vast improvement over its predecessor, My RSS, Simply RSS allows users to post feeds from up to three sites on their Facebook profiles.
Simply RSS is ...
Posted in Communities, Facebook, News, Social Networking | No Comments »
Wednesday, November 14th, 2007
By: John Cantwell
This morning my friend Danny created a group on Facebook dedicated to getting The State, an influential comedy show that ran on MTV in the early 1990’s, released on DVD. A few hours later, I noticed a small ad on my Facebook homepage. It was for The Ten, ...
Posted in Ads, Communities, Facebook, News, Social Media, Social Networking | 1 Comment »
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