Archive for the ‘Strategy’ Category
Monday, June 16th, 2008
by Mallory Dash
Chris Brogan has an excellent post on his blog today listing his top 100 personal branding tactics. While it won't be necessary to go through each and every one here (although I recommend you do on your own time) there are a few that are particularly pertinent to ...
Posted in Blogs, Branding, Communities, Digital Marketing, Events, Social Media, Social Networking, Strategy | No Comments »
Thursday, June 5th, 2008
By Matt Clark
As Paul Gillin said in The New Influencers, a single reference from a top blogger is sometimes all it takes to kick off a blog swarm, a massing of blog activity around one topic. Most PR professionals aim to create a swarm. We look for the ...
Posted in Blogs, PR, Social Media, Strategy | 1 Comment »
Friday, May 30th, 2008
By John Cantwell
GetSatisfaction.com is an excellent new website that can help companies and brands monitor and manage their online reputation from a centralized location. By combining aspects of social networks and the traditional customer service experience (i.e., interacting with a living human), the site offers a deeply personal experience that ...
Posted in Branding, Digital Marketing, PR, Reviews, Service, Social Networking, Strategy | No Comments »
Wednesday, May 7th, 2008
By: Mallory Dash
You can call it "getting to the point" to an extreme level. If you can say what you want to say to your audience in 140 characters or less, then you're ready for Twitter.
While the micro-blogging service is already popular among Web 2.0 enthusiasts, Twitter is also breaking ...
Posted in Branding, Communities, Digital Marketing, Reviews, Social Media, Social Networking, Strategy, Web Video | 1 Comment »
Tuesday, May 6th, 2008
By Matt Clark
Blogging is one of the most common social media tools used today. Many marketers are in love with the idea of blogging. If you are a business owner with out a blog, you’re in the out crowd. “Did you see Johnny over there? Poor ...
Posted in Blogs, Communities, PR, Social Media, Strategy, Uncategorized | No Comments »
Thursday, March 20th, 2008
By John Cantwell
Mark Cuban wrote extensively last week about how newspapers have made a severe marketing error by embracing blogs. His basic points:
Blogs still have, in the minds of many, a reputation for inaccuracy and unprofessionalism
It is difficult to qualitatively credential newspaper blogs over independent blogs
By simply referring to their ...
Posted in Blogs, Branding, Digital Marketing, Strategy | 1 Comment »
Wednesday, March 12th, 2008
By Mallory Dash (with John Cantwell)
It's no secret that the major broadcast networks want to get a big piece of online digital media revenue for themselves. But two recent projects show that they still have a long way to go.
NBC added Quarterlife, the made-for-Internet series, to its primetime schedule. The ...
Posted in Ads, Branding, Digital Marketing, Strategy, Television, Web Video | 1 Comment »
Tuesday, March 11th, 2008
By Matt Clark
Though the genocide in Darfur is one of the great tragedies of this young century, there is still shockingly little attention paid to this issue. Presented with this problem, the United States Holocaust Memorial Museum enacted a comprehensive digital marketing plan to raise awareness and get people to ...
Posted in Case Studies, Digital Marketing, PR, Reviews, Social Media, Strategy, Web Video | No Comments »
Wednesday, February 27th, 2008
By John Cantwell
SocialTNT ran a great post the other day breaking down the social media strategy leading up to the Oscars. Some highlights of the pre-Oscar digital buzz:
A dedicated YouTube channel with more than 60 videos of classic Oscar moments - popular acceptance speeches, etc. - and behind-the-scenes footage.
For the ...
Posted in Blogs, Digital Marketing, Reviews, Social Media, Strategy, Web Video | No Comments »
Wednesday, January 16th, 2008
By John Cantwell
Today we're looking at the social media network imeem to show how it can be used to promote new music releases.
Some background info
In September 2007, comScore declared imeem the fastest-growing social network of the past year, after the site posted a monster 1600% swell in unique visitors from ...
Posted in Case Studies, Digital Marketing, Measurement, Music, Social Media, Social Networking, Strategy, Uncategorized | No Comments »
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