Archive for the ‘Strategy’ Category

Another Blog on the Value of Twitter in PR

Tuesday, September 1st, 2009

By: Matt Clark I know, I know.  After reading Jennifer Leggio’s post on PR 2.0 I feel stupid writing another Twitter article.  Feel free to throw rotten food at me.  (Waiting) Okay, back to business. So when will Twitter really matter?  It doesn’t. - Lets get that straight.  Twitter is nothing but a ...

Best Social Media Video Ever

Monday, August 17th, 2009

By: Matt Clark I have to give a big shout out to Erik Qualman from Socialnomics.net.  Socialnomics.net is what I wanted DigitalBlab to be: a blog designed to cover the latest trends in social media.  Qualman just put out a video full of great stats (with a fun soundtrack) to prove ...

Tweet a Journalist (…is that wrong?)

Wednesday, May 27th, 2009

By: Matt Clark I remember Peter Shankman talking about MSNing, IMing, Facebooking and Tweeting journalists.  This was right around the pitch-via-Facebook debate and I didn't want to push the envelope with journalists.  But now I understand the value of using social media to instantly reach journalists.  My co-worker Jess talks to ...

10 Things I Think, I Think About Social Media

Wednesday, April 29th, 2009

By: Matt Clark I had to work on NFL Draft Saturday.  I was in the office during my favorite time of the year.  It was horrible.  My boss was nice enough to buy me a pizza, but that didn’t help take away the pain of not celebrating the Jets draft of ...

The Value of Twitter to Journalists

Saturday, March 28th, 2009

By Matt Clark I just had an interesting conversation with Dr. Pauly from Tao of Poker.  We were all hanging out in the Caesars sports book after the AMAZING VILLANOVA WIN (I think I chain smoked 10 cigs in the last 5 minutes).  Pauly was twittering during the entire Dream Team ...

Twitter Invades Poker

Saturday, March 28th, 2009

By: Matt Clark I’m out in Vegas at the Dream Team Poker event.  There are about 444 people in the tournament with a healthy number of pros.  What’s really surprising is the number of people twittering the event --- while they are playing.  I tried this a few weeks ago while playing a cash game in ...

What Marketers Want - Size vs Stamina

Friday, February 13th, 2009

By: Matt Clark As reported by TechCrunch and every other technology/social media/marketing/consumer Web site in the world--- comScore recently released their stats for 2008. Facebook has beat up, made fun of, and taken the lunch money of every social networking Web site in the world.  With 221 million members, they are only ...

Baby Boom Boom Resources

Tuesday, February 10th, 2009

Here is some more information to help with your Baby Boomers push.  I'm not going to pretend I know what I'm talking about here.  I can guess the best strategies and place to reach out too, but I'm not a baby boomer, and I'm way to lazy to call my ...

Baby Booming Web 2.0

Wednesday, February 4th, 2009

By: Mat Clark My Boss Lady passed these stats along to me that Regina Lewis, AOL's consumer adviser, gave out on CBS's The Saturday Early Show. About 78 million baby boomers are living in the United States today, and 65.1 million of them are online. In fact, they account for one ...

Managing Your Brand During a Recession

Monday, November 24th, 2008

by Mallory Dash There's no avoiding it... we're all going to be affected by this economic crisis, and should the worst of it directly  you, it takes a lot of work to get back on track. Just as businesses need to up their image during a downturn to maintain customers and ...