How to Find Top Influencers and Blogs

Monday, December 10th, 2007

By: Matt Clark There is a lot of misinformation on the Web - too much to trust any one medium blindly. As with anything in marketing and public relations, research and evaluation are key. The following is not an entire strategy but basics of how one should search. Making a search ...

Posted in Blogs, Social Media, Strategy | 3 Comments »

Long Tail Blogging and Outreach

Monday, December 3rd, 2007

By: Matt Clark To create a steady growth of brand awareness and traffic to your site, the best approach is a sustained campaign rather than a buzz campaign. A Buzz campaign will create a strong initial spike in traffic and brand awareness that dies out almost as quickly as it grew. ...

Posted in Blogs, Branding, Communities, Digital Marketing, PR, Social Media, Strategy | 1 Comment »

Are You as Innovative as Your Social Networking Client?

Wednesday, November 28th, 2007

By: Matt Clark There are over 200 social networking websites available to consumers, and billions of dollars changing hands over them. Almost all of these companies are trying to evolve into sustainable businesses with a solid marketing plan rather than contributing to the next Internet bubble bust. To go against Goliaths ...

Posted in Branding, PR, Social Networking, Strategy | 1 Comment »

Measuring Facebook Applications

Wednesday, November 21st, 2007

By: Matt Clark After yesterday’s post about marketers utilizing Facebook search and our example of branded Facebook content traveling virally, I thought it would be good to examine Facebook apps further. The most popular application on Facebook is called “Causes.” They have about 7,655,225 users. 306,209 are daily active users - ...

Posted in Facebook, Social Networking, Strategy | No Comments »

SEO Your Press Release

Tuesday, November 20th, 2007

By: Matt Clark PR practitioners have been throwing "SEO" around for a while now and every major wire service has SEO services available for practitioners. There is a lot to learn, however, about SEOing a press release. Search Engine Optimization (SEO) is the process of utilizing search-engine-sensitive keywords in online content to ...

Posted in PR, Strategy | No Comments »

Blog Relations - No One Size Fits All Pitching

Friday, November 16th, 2007

In The New Influencers, Paul Gillin wrote, "Professional journalists understand the PR pitch game. Enthusiasts [Bloggers] want you to share their passion for a topic. Before contacting an enthusiast, spend some time learning about his or her specialty." PR practitioners cannot use a mass pitch to shove a crafted message into ...

Posted in Blogs, PR, Social Media, Strategy | No Comments »

Define the Communication Goal

Tuesday, November 13th, 2007

By Matt Clark From the Marketing & Online Community Conference – John Bell of Ogilvy heads up the 360 Digital Influence team at Ogilvy PR. John is an innovator in digital marketing and has a blog called The Digital Influence Mapping Project. At the conference he joined Warner Bros. Records in the ...

Posted in Communities, Digital Marketing, Strategy | No Comments »

Igniting Communities Around Your Brand

Monday, November 12th, 2007

  From the Marketing & Online Community Conference –   Last week I attended a break-out session led by Anne Marie Edwards of Yahoo! who launched Yahoo! KickStart. She primarily discussed ways to inspire people to the point that they want to tell others about your brand. How? A few steps: 1 – Do ...

Posted in Communities, Social Media, Strategy | No Comments »

Anatomy of an Intergrated Campaign

Friday, November 9th, 2007

From the Marketing & Online Communities Conference - Bree Nguyen and Jeremy Welt of Warner Bros. Records walked us through their campaign launching Ashley Tisdale as a solo artist. The issue was that Ashley already had a brand as a Disney girl with a community following. Here's what they did: Identify existing ...

Posted in Digital Marketing, Events, Social Media, Strategy | No Comments »

How to Measure Outreach

Friday, November 9th, 2007

From the Marketing & Online Communities Conference- Digital Strategy requires an innovative approach to measurement. This is what David Dunne of Edelman had to share: Old Today Future - Impressions- Awareness- Video views- Media placements - Site traffic- Time spent- Page views- Repeat visits- Open rates (email)- Click through rates- Registration- SEO- Downloads - Share of ...

Posted in Events, Social Media, Strategy | No Comments »