Archive for the ‘Television’ Category
Wednesday, March 19th, 2008
By Mallory Dash
Hulu, which officially launched last week, has sparked a lot of conversation about the future of online video distribution and the quality of content that is now available to viewers. While the site and its content alone show a lot of promise, there is a new discussion taking ...
Posted in Ads, Branding, Digital Marketing, Television, Web Video | No Comments »
Wednesday, March 12th, 2008
By Mallory Dash (with John Cantwell)
It's no secret that the major broadcast networks want to get a big piece of online digital media revenue for themselves. But two recent projects show that they still have a long way to go.
NBC added Quarterlife, the made-for-Internet series, to its primetime schedule. The ...
Posted in Ads, Branding, Digital Marketing, Strategy, Television, Web Video | 1 Comment »
Monday, February 25th, 2008
By Matt Clark
So here we go again. jackassworld is finally out of soft launch and ready to roll and it looks like they finally got it right (although I’ve said that before... twice).
On February 23rd, jackassworld.com officially launched, with up-to-date content, jackass and Wildboyz videos, and exclusive new video from ...
Posted in Branding, News, Reviews, Television, Web Video | 1 Comment »
Friday, December 14th, 2007
By Matt Clark
It seems that MTV Networks is willing to be a Digital Marketing science experiment with Jackass 2.5. As reported by the New York Times, Jackass 2.5, the hour-plus movie, will be available for free online. This is an out-of-the-box idea, but it's not a new one. ...
Posted in Blogs, Case Studies, Digital Marketing, News, Television, Web Video | 3 Comments »
Monday, November 19th, 2007
USA Today ran an interesting article today highlighting new research about the effects of interactive and video-intensive websites on Internet service providers. It predicts a not-so-distant future (2010) in which a glut of bandwith-devouring websites would reduce the Internet to dial-up speeds. It's tough to gauge how serious a concern ...
Posted in Digital Marketing, News, Social Media, Television | No Comments »
Friday, November 16th, 2007
Maybe NBC is expecting the writer's strike to last a while longer.
This week the network launched its new "Create a Hero" tool on nbc.com. The tool allows fans of the show "Heroes" to select and vote on a new hero that will ultimately be written into the show.
Each week fans ...
Posted in Case Studies, Communities, Digital Marketing, Reviews, Television | No Comments »
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