Archive for the ‘Uncategorized’ Category
Thursday, June 12th, 2008
by Mallory Dash
We're a little late on this, but I'm going to try to make up for it with blazingly insightful commentary and the occasional Talking Heads reference. (My God, what have I done?)
Here we go- some of the more notable Webby winners and what we can all learn from ...
Posted in Digital Marketing, News, Social Media, Uncategorized | No Comments »
Monday, June 9th, 2008
by Mallory Dash
According to a few new reports that came out in the last week, digital marketing is becoming more and more established as an approach to strategic marketing efforts. Marketers are increasingly choosing an online approach over traditional media. And within online media, advertisers and marketers are relying more ...
Posted in Digital Marketing, Measurement, News, PR, Uncategorized | No Comments »
Thursday, May 29th, 2008
By Matt Clark
Hey Guys, I know we’ve been out of it for a while. I’m currently in Vegas at the World Series of Poker for a client and got held up. I’ll look to see if I can find some interesting posts while I’m out here, but in the meantime ...
Posted in Uncategorized | No Comments »
Thursday, May 22nd, 2008
By Matt Clark
It’s not easy to cultivate brand equity in a world where candid customer feedback and conversations increasingly dominate news and search results around products. But a proven method of success is using social media to embrace customer engagement. But how do you track everything?
Summize.com allows PR and Marketing ...
Posted in Communities, Reviews, Social Media, Uncategorized | 3 Comments »
Tuesday, May 6th, 2008
By Matt Clark
Blogging is one of the most common social media tools used today. Many marketers are in love with the idea of blogging. If you are a business owner with out a blog, you’re in the out crowd. “Did you see Johnny over there? Poor ...
Posted in Blogs, Communities, PR, Social Media, Strategy, Uncategorized | No Comments »
Tuesday, January 29th, 2008
By Mallory Dash
Last week, Digg announced changes to its promotional algorithm that will affect the way stories are ranked and moved to Digg’s front page. This new algorithm looks at the diversity of a story’s diggers—that is, the more varied a story’s set of Diggers is, the more likely that ...
Posted in Communities, Digital Marketing, Search Engine Optimization, Social Networking, Uncategorized | 1 Comment »
Friday, January 25th, 2008
By Mallory Dash
TechCrunch reported on Monday that Facebook is now tapping its users to translate the site into different languages. Facebook's "crowd-sourcing" method of translating the site contrasts directly with MySpace, who launches independent sites for their international markets. As a result, digital marketers may have to approach marketing to ...
Posted in Communities, Digital Marketing, Facebook, Uncategorized | No Comments »
Wednesday, January 16th, 2008
By John Cantwell
Today we're looking at the social media network imeem to show how it can be used to promote new music releases.
Some background info
In September 2007, comScore declared imeem the fastest-growing social network of the past year, after the site posted a monster 1600% swell in unique visitors from ...
Posted in Case Studies, Digital Marketing, Measurement, Music, Social Media, Social Networking, Strategy, Uncategorized | No Comments »
Friday, December 7th, 2007
By: John Cantwell
A basic, wonderful and sometimes frightening fact about the Web 2.0 world is that information, opinions, facts, half-facts, lies, rants and raves all travel lightning-fast. A single person who, in previous generations, did not have a platform or the necessary resources to gain exposure, can now legitimately impact ...
Posted in Blogs, Case Studies, PR, Uncategorized | 1 Comment »
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