Archive for the ‘Uncategorized’ Category

Live from Your Computer… It’s Saturday Night! (Or, How Facebook Can’t Sit Still)

Thursday, March 5th, 2009

by Mallory Dash So I was sitting in a little pizza shop on Broadway yesterday before a meeting. Whilst chomping away on my veggie/olive slice, I was scanning my Twitterberry feed, and saw tweet after tweet on OMGNEWFACEBOOKLIVEFEEDNEWPAGESOMGWTF. Intrigued... I read this post on Mashable on my Blackberry's tiny screen, trackballing ...

I know, I know

Friday, October 24th, 2008

By: Matt Clark I promised to be better at posting, and apparently I lied.  It's been a crazy few weeks and here are my excuses: I moved to Hoboken from NYC and have been trying to set up my apartment We just got internet a few days ago Work has been crazy as well I ...

MySpace Ad Revenue Directs Social Media Audience Targets

Monday, September 15th, 2008

By Matt Clark Thanks to the internet and communication technologies, the world is getting smaller. This is forcing our job as PR pros and marketers to get bigger. Often our clients want us to focus on international markets and a larger audience. So when this is the case, does social media ...

Cosmo Launches YouTube Campaign

Friday, September 12th, 2008

By: Matt Clark As reported by MediaWeek, Cosmopolitan launched StarLaunch, a partnership with YouTube, which reaches out to aspiring musicians to upload their video to YouTube to be voted on by industry vets and music fans. The program is part of Cosmo’s “fun fearless female” platform that was launched to promote women’s ...

Fantasy Football 2.0… for Charity

Thursday, August 28th, 2008

by: Mallory Dash It's the most wonderful time of the year- according to John Madden, Joe Buck, my dad, your mom, and myself. It's fantasy time- and no, not those kind of fantasies- the closing of a long fantasy baseball summer, and the beginning of a brand new football season. I have ...

Facebook Ads vs Facebook Groups

Wednesday, August 27th, 2008

By: Matt Clark So Facebook is apparently raking in $90 million with their new advertising platform launched just under a year ago. Homepage sponsored stories (aka - ads on your Facebook news feed) cost a minimum of $50,000 with an average CPM of $10 with an up-sell cost if you ...

The Rise of Web Over Print Has Been Greatly Exaggerated

Tuesday, August 19th, 2008

By: Matt Clark Jonah Bloom wrote an interesting article in this week’s Crain’s New York Business about the proposed death of newspapers. Bloom came to the defense of the newspaper industry, claiming that the industry is not dying, but do need to revamp their digital content and technology. I won't go ...

Obama’s Social Media Push Sets a President

Tuesday, August 12th, 2008

By: Matt Clark Its official. Barack Obama is the champion of political social marketing. His camp has conquered the social graph and the digital frontier. Use any Web 2.0 word you want, and Obama’s the best at it. Yesterday, his camp said that Barack Obama will announce his running make via ...

RE: Just Causing Trouble for Funsies

Monday, August 11th, 2008

By: Matt Clark I work with a lot of bloggers for one of my clients.  I have enjoyed working with the Poker Blogs in the past, as it always entertaining to read their posts. Examples Here, Here, Here, Here and Here… and, as a sidebar, not my fault poker blogs talk ...

Shift in Ad Spending Should Help Digital Marketing

Wednesday, August 6th, 2008

By Matt Clark USA Today published some great stats yesterday, in a piece by David Lieberman on ad spending shifting to direct marketing. Lieberman focused subscriptions and ad dollars dropping, causing print publications to raise their prices. But inside the article was some great information on digital marketing that we ...