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Monday, June 2nd, 2008By: Matt Clark Microsoft's digital advertising solution video Tech Bubble Bust video by Richter Scales. Yes, I posted this before, but it never gets old!
Archive for the ‘Web Video’ Category
By: Matt Clark Microsoft's digital advertising solution video Tech Bubble Bust video by Richter Scales. Yes, I posted this before, but it never gets old!
Marketing Through Twitter (Twarketing)
Wednesday, May 7th, 2008By: Mallory Dash You can call it "getting to the point" to an extreme level. If you can say what you want to say to your audience in 140 characters or less, then you're ready for Twitter. While the micro-blogging service is already popular among Web 2.0 enthusiasts, Twitter is also breaking ...
Adidas Cheats on MySpace with YouTube
Monday, April 14th, 2008By Matt Clark Adidas launched a YouTube marketing campaign to promote their new microbounce and megabounce shoe line. The YouTube channel, CanYouBounce, is fully branded and attempts to engage users in a fake competition where users vote for the King of the Bounce Champion. Adidas has loaded five videos of ...
South Park’s Rant on Online Video
Thursday, April 3rd, 2008By: Matt Clark After covering South Park's new South Park Studios, I have become addicted to the site. I am starting to engage the brand again as I did during college. A recent episode poked fun at online video (and Canada) but made some interesting points regarding online video ...
Hulu Offers Great Content, Raises New Questions About Online Ads
Wednesday, March 19th, 2008By Mallory Dash Hulu, which officially launched last week, has sparked a lot of conversation about the future of online video distribution and the quality of content that is now available to viewers. While the site and its content alone show a lot of promise, there is a new discussion taking ...
Online Video is here to stay (and we have the stats to prove it)
Thursday, March 13th, 2008By Matt Clark Edelman released its ninth annual Edelman Trust Barometer survey (sourced by Pew Internet & American Life Project) back in January (I don’t know how I missed this), which showed conclusively what digital marketers have known for a while now – that Americans are frequenting online video sites like ...
TV Networks Try, Fail to Create New Media
Wednesday, March 12th, 2008By Mallory Dash (with John Cantwell) It's no secret that the major broadcast networks want to get a big piece of online digital media revenue for themselves. But two recent projects show that they still have a long way to go. NBC added Quarterlife, the made-for-Internet series, to its primetime schedule. The ...
Raising Digital Awareness for Darfur
Tuesday, March 11th, 2008By Matt Clark Though the genocide in Darfur is one of the great tragedies of this young century, there is still shockingly little attention paid to this issue. Presented with this problem, the United States Holocaust Memorial Museum enacted a comprehensive digital marketing plan to raise awareness and get people to ...
Looking at Oscar’s Social Media Strategy
Wednesday, February 27th, 2008By John Cantwell SocialTNT ran a great post the other day breaking down the social media strategy leading up to the Oscars. Some highlights of the pre-Oscar digital buzz: A dedicated YouTube channel with more than 60 videos of classic Oscar moments - popular acceptance speeches, etc. - and behind-the-scenes footage. For the ...
Third Time’s a Charm: jackassworld Launches Again
Monday, February 25th, 2008By Matt Clark So here we go again. jackassworld is finally out of soft launch and ready to roll and it looks like they finally got it right (although I’ve said that before... twice). On February 23rd, jackassworld.com officially launched, with up-to-date content, jackass and Wildboyz videos, and exclusive new video from ...