Archive for the ‘Web Video’ Category
Thursday, April 3rd, 2008
By: Matt Clark
After covering South Park's new South Park Studios, I have become addicted to the site. I am starting to engage the brand again as I did during college. A recent episode poked fun at online video (and Canada) but made some interesting points regarding online video ...
Posted in Digital Marketing, Social Media, Web Video | No Comments »
Wednesday, March 19th, 2008
By Mallory Dash
Hulu, which officially launched last week, has sparked a lot of conversation about the future of online video distribution and the quality of content that is now available to viewers. While the site and its content alone show a lot of promise, there is a new discussion taking ...
Posted in Ads, Branding, Digital Marketing, Web Video | No Comments »
Thursday, March 13th, 2008
By Matt Clark
Edelman released its ninth annual Edelman Trust Barometer survey (sourced by Pew Internet & American Life Project) back in January (I don’t know how I missed this), which showed conclusively what digital marketers have known for a while now – that Americans are frequenting online video sites like ...
Posted in Branding, Digital Marketing, News, Web Video | No Comments »
Wednesday, March 12th, 2008
By Mallory Dash (with John Cantwell)
It's no secret that the major broadcast networks want to get a big piece of online digital media revenue for themselves. But two recent projects show that they still have a long way to go.
NBC added Quarterlife, the made-for-Internet series, to its primetime schedule. The ...
Posted in Ads, Branding, Digital Marketing, Strategy, Web Video | 1 Comment »
Tuesday, March 11th, 2008
By Matt Clark
Though the genocide in Darfur is one of the great tragedies of this young century, there is still shockingly little attention paid to this issue. Presented with this problem, the United States Holocaust Memorial Museum enacted a comprehensive digital marketing plan to raise awareness and get people to ...
Posted in Digital Marketing, PR, Reviews, Social Media, Strategy, Web Video | No Comments »
Wednesday, February 27th, 2008
By John Cantwell
SocialTNT ran a great post the other day breaking down the social media strategy leading up to the Oscars. Some highlights of the pre-Oscar digital buzz:
A dedicated YouTube channel with more than 60 videos of classic Oscar moments - popular acceptance speeches, etc. - and behind-the-scenes footage.
For the ...
Posted in Blogs, Digital Marketing, Reviews, Social Media, Strategy, Web Video | No Comments »
Monday, February 25th, 2008
By Matt Clark
So here we go again. jackassworld is finally out of soft launch and ready to roll and it looks like they finally got it right (although I’ve said that before... twice).
On February 23rd, jackassworld.com officially launched, with up-to-date content, jackass and Wildboyz videos, and exclusive new video from ...
Posted in Branding, News, Reviews, Web Video | 1 Comment »
Monday, February 18th, 2008
By John Cantwell
How do you get people to use your Facebook application? You can make it easy to personalize, so the app feels like a tool built specifically for each user. You can make it easily sharable. Or you can offer cold hard prizes, like a hammerhead shark signed by ...
Posted in Digital Marketing, Facebook, Social Media, Web Video | No Comments »
Wednesday, January 23rd, 2008
By Kerry Trimmer
As Slashdot reported last Wednesday, a leaked internal memo indicates that Time Warner will begin testing a new tiered billing plan that could impact Internet usage patterns and, in turn, digital marketing strategies. Time Warner will begin testing the new plan, which charges customers based on their Internet ...
Posted in Digital Marketing, News, Web Video | No Comments »
Monday, January 14th, 2008
By Matt Clark
I wanted to give a quick update on JackassWorld.com. We reported a few weeks back that Jackass 2.5 was going to released on December 19. At the time I wrote, "I think this is a great step for Digital Marketing and I am sure Jackass 2.5 will be ...
Posted in Digital Marketing, News, Reviews, Web Video | 1 Comment »
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