Archive for the ‘Web Video’ Category

Third Time’s a Charm: jackassworld Launches Again

Monday, February 25th, 2008

By Matt Clark So here we go again. jackassworld is finally out of soft launch and ready to roll and it looks like they finally got it right (although I’ve said that before... twice). On February 23rd, jackassworld.com officially launched, with up-to-date content, jackass and Wildboyz videos, and exclusive new video from ...

Digital Marketing, Ferrell-Style

Monday, February 18th, 2008

By John Cantwell How do you get people to use your Facebook application? You can make it easy to personalize, so the app feels like a tool built specifically for each user. You can make it easily sharable. Or you can offer cold hard prizes, like a hammerhead shark signed by ...

Time Warner Announces Plan to Charge Customers Based on Internet Usage

Wednesday, January 23rd, 2008

By Kerry Trimmer As Slashdot reported last Wednesday, a leaked internal memo indicates that Time Warner will begin testing a new tiered billing plan that could impact Internet usage patterns and, in turn, digital marketing strategies. Time Warner will begin testing the new plan, which charges customers based on their Internet ...

Half-Assed: JackassWorld Flops, Re-release Coming

Monday, January 14th, 2008

By Matt Clark     I wanted to give a quick update on JackassWorld.com. We reported a few weeks back that Jackass 2.5 was going to released on December 19. At the time I wrote, "I think this is a great step for Digital Marketing and I am sure Jackass 2.5 will be ...

Jackass Takes Online Video to a New Level

Friday, December 14th, 2007

By Matt Clark It seems that MTV Networks is willing to be a Digital Marketing science experiment with Jackass 2.5. As reported by the New York Times, Jackass 2.5, the hour-plus movie, will be available for free online. This is an out-of-the-box idea, but it's not a new one. ...